Video: The Importance of Supply Chain Partnerships

With competition at an all-time high, how do you, the distributor, protect legacy revenue and tap into new opportunities? Easy. You leverage the capabilities of your supply chain partner. Together, you can match the individual needs of each client or prospect, turning the impossible task into business as usual.

However, in order for this to happen, the right kind of conversation must take place—the kind that is built on trust and a mutual understanding. I reached out to James O’Brien, president of GO2 Partners, a distributorship with headquarters in Illinois, to find out what three qualities are most important to him when choosing a partner, from a supply chain perspective.

To find out what he told me, check out the following video:

Want more? Read Print+Promo’s July 2016 cover story on supply chain partnerships, featuring input from Adam McNeill, vice president of marketing and sales for CE Printed Products, Carol Stream, Ill.; and Bruce Kolbrener, vice president of sales for Quinn Flags, Hanover, Pa.