Virtus Holdings Acquires Appleton Coated, Receives $4M Loan to Purchase Equipment

Appleton Coated, a leader in the coated paper industry, has been purchased by Virtus Holdings LLC, a new company formed by members of Appleton Coated's management team.

Virtus Holdings purchased the company from a subsidiary of Sequana SA, which had been the company's ultimate parent. The sale was effective Dec. 19. The Fox Valley company will continue to operate under the name Appleton Coated LLC, with no substantial business, personnel or operational changes planned for the immediate future.

"We are excited about our plans for the future of the company and are very grateful to our customers, suppliers and employees who have stood with us through the sales process," stated Doug Osterberg, Appleton Coated's CEO. "Additionally, this now makes Appleton Coated an American-owned company.