campaign kickstarter: Last Call
Show customers what's on special and drink up the benefits
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Bars and restaurants surround their customers with logos and branding of all kinds at all times (yes, even after switching the neon sign to "close"). Glassware, napkins, menus, in-store and outside signage, beer taps, apparel, and even buttons and lanyards are all put to use in grabbing patrons' attention. Quite simply, beer and beverage companies are majorly into advertising.
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Michael Cornnell
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