Sounding Off on Online Print
Web-to-print experts discuss innovation, technology and the customer experience
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Sean Norris
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On March 31, Amazon unveiled Amazon Dash. About the size of a pack of Trident, the device mounts to any surface via adhesive strip or plastic clip, and has a button that, when pressed, automatically places an order for a refill of a user-specified consumable (think toilet paper or pet food) from Amazon.com. Given the timing—the day before April Fools' Day—people thought it was a joke, Amazon lampooning the insatiable demand for faster, easier ordering and delivery and satirizing itself for perpetuating (if not outright creating) that demand.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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