Fall Frenzy
AS THE FOURTH QUARTER quickly approaches, manufacturers and distributors prepare for what is unquestionably the busiest time of year. Similar to retail, most companies dealing in promotional products will make their biggest sales push between September and December. New product lines, holiday bonuses and vacation time are among the numerous reasons this season holds so much weight. In an industry that enables end-users to reward customers with complimentary products, it makes sense to take advantage of the traditional gift-giving time of year.
- Companies:
- Label Works
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.