Wild Apple Graphics Expands Short Run Capabilities, Targets New Markets With Meteor Digital Press
The next time you walk into a Bed Bath & Beyond, take a hard look at the framed art prints. Chances are that a good portion of those prints came from Wild Apple Graphics, and the print you’re studying was likely produced on a MGI Meteor DP60 Pro® digital press.
Wild Apple Graphics, located in Woodstock, Vt., is an art publisher and licenser to the trade with annual revenues over $4 million. Since 1989, the company has been a powerful force in discovering new artists, such as Warren Kimble. Wild Apple produces the prints and sells them to retail framers, who then sell the finished “ready to hang” prints to national and regional retail chains (e.g., Bed Bath & Beyond and Target), as well as to furniture stores, the hospitality industry and others. From these sales, Wild Apple pays artists a royalty on sales of posters of their artwork, similar to the relationship between an author and a book publisher.
- People:
- Jim Chadwick
- Warren Kimble
- Places:
- Woodstock, Vermont