STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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The struggle is real for small and mid-size printers facing hungry conglomerates and shifting consumer habits. They've put up a good fight so far, striking quickly with multichannel strategies and service-based models, but there's one battle where they always fall short-and not surprisingly so. How do you go up against a faceless adversary that doesn't follow the rules? In other words, how do you defeat—or even coexist with—the economy?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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