Brendan Menapace

Brendan Menapace

Brendan Menapace is the digital content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Surviving in a Vistaprint World

The industry is changing all the time, but you knew that, of course. As e-commerce and one-stop shops like Vistaprint, CustomInk and the like become more popular and widely used, providing service directly to customers, traditional distributors and suppliers need to learn how to adapt to survive...

Ikea Print Ad Includes Pregnancy Test (Like, The Ones You Pee On)

Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...

A Manhattan Store Is Doing Away With All Branding On Its Items

Branding is essential. This isn't news to any of you, given your profession. A well-designed label or smartly placed display could make all the difference for a customer who doesn't quite know what they want. So, what does it mean when a store completely does away with any and all branding...

PPAI Responds to Oklahoma Governor's Crackdown on Promotional Products Spending

Two weeks ago, Oklahoma Gov. Mary Fallin decided that the state was spending too much on what she called "swag," and wanted to offset the $200 million budget deficit for this year and an anticipated $400 million for next year. To do that, she decided the best course of action would be to cut spending on promotional products, and...

Pantone Announces Ultra Violet is 2018 Color of the Year

Pantone has officially announced its Color of the Year for 2018: Ultra Violet. Every year, Pantone draws from the cultural zeitgeist to choose a specific hue that it feels embodies the state of the world going into a new year. For 2018, Pantone selected a color that "suggests the mysteries of the cosmos, the intrigue of what lies ahead, and...

How to Become a Rainmaker of Sales

What does it mean to be a rainmaker in sales? What is a rainmaker to you? Is it the person who consistently has orders coming in from clients? Is it the person who knows how to play the long game, building up relationships with clients for future success? Or, could it be the leader of the team who brings out the best in the sales staff and motivates the team to achieve its goals? Why can’t it be...

Halls & Company Acquires ActNow Media

Halls & Company, Brooklyn Park, Minn., manufacturer of ID Line, announced that it has acquired ActNow Media, an Atlanta-based promotional products supplier. ActNow Media was founded almost 20 years ago by Fred Leamer, who started the company with the Write 'n Roll paper mousepad, and expanded...

CPSC Prohibits 5 More Chemicals in Children's Toys and Child Care Products

The Consumer Product Safety Commission (CPSC) voted 3 to 2 the other week to prohibit children's toys and various child care items from containing more than 0.1 percent of specific phthalate chemicals used to make vinyl and plastics. This final rule will take effect 180 days after publication in the Federal Register, per CPSC...

Thelonious Monk's Family Sues Brewery Over Labels, Packaging

Thelonious Monk is one of the most celebrated jazz musicians ever. So, it's no surprise that a brewery would want to harness the cool energy for one of its beers. Thus, the North Coast Brewing Co. released its Brother Thelonious Belgian Style Abbey Ale...

Buying New Equipment to Maximize Capabilities and Return On Investment

Purchasing new equipment can be daunting. Where do you even start? How much do you want to spend? What are you trying to accomplish? How do you know you’re getting a good deal, or that you’ll get your return on investment? These are all things that responsible business owners...

Did Staples' Board Sell Too Low? Multiple Law Firms Think So

A little less than a month ago, Staples' board of directors unanimously approved a sale to Sycamore Partners for $6.9 billion, and the dust seemed to be settling on the whole situation. But, because we are apparently masters of foreshadowing, our last words on the subject were...