The Environmental Leader, a website dedicated to energy and environmental news for businesses, has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn't—A Marketing Study of Practitioners takes a critical look at green marketing and digs up eye-opening information, such as green marketing's effects on product pricing, what kinds of media are most used in green marketing campaigns and which of them are most effective.
Gail Nickel-Kailing
Sustainable Forestry Initiative released a new forest certification standard supporting sustainable forest management. The result of an 18-month public review, the new SFI 2010-2014 Standard included revisions that: