Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Improve Your Millennial Selling Strategy with These Six Tips

Millennials tend to be on the receiving end of a lot of criticism. They’re the generation that never moves out of their parents’ ­basements, spends their life savings on avocado toast and values selfies over real-life ­experiences. And while all those statements are just sweeping stereotypes, one fact about ­millennials is true: They have taken over the workforce...

Using Client Testimonials to Attract New Business

You know your company is a winner, but how can you convey that message to prospects in an unbiased manner? Typically, potential clients want to know what your current customers have to say about their experiences with you, and since there’s no Yelp for the print and promo industry, testimonials can hold a lot of weight. Know how to ask and what to ask, and your business will reap the rewards...

How to Implement a Successful Data Strategy for Increased Sales

Content marketing, direct mail marketing, email marketing, social media marketing, guerilla marketing—with so many options to reach potential and existing clients, it’s hard to know where to begin. One thing’s for sure, though: If you don’t know who your audience is, your chances of reaching them, regardless of marketing avenue, are slim...

Be More Social

In this fast-paced, connected business landscape, it can be challenging to stay on top of every internet trend and App Store addition. However, there’s one constant that should not be ignored: social media. According to We Are Social, there are currently 3.17 billion social media users, and according to Social Media Today, there are 1 million new mobile social users added every day...

Channeling Success

Email, mobile, social—it’s hard to keep up with the various ways to reach an audience. If you’ve been dismayed by the low response rates your marketing campaigns have received, it might be time to change the channel. But why stick with one when so many options are available? If you’re looking to fully optimize your marketing budget, it’s time to utilize multichannel campaigns...

Mobile Mastery

Let’s face it: Being mobile-centric is no longer a trend reserved for Millennials. (Case in point: Just yesterday, I received a text message from my 82-year-old grandma.) For businesses, this shift means mobile marketing no longer can take a backseat to a company’s workflow...

Built to Last

These days, it’s easy to go for the quick sell without weighing the benefits of building lasting client relationships. This may bring short-term success, but if you’re looking for long-term business growth, you should consider supplementing your business model with a consultative selling approach...

Walmart Prints Wrong State on University of Maryland T-shirts

Walmart probably had the right idea: “Let’s celebrate the University of Maryland! The promotional T-shirt probably would be an instant hit with the school’s large number of students and alumni.” However, Walmart didn’t check the map close enough and accidentally printed...

Highlights From the 2016 Expo East

The 2016 Expo East was underway in Atlantic City, N.J., last week. Promo Marketing, the sister publication of Print+Promo, spotted everything from costumed leprechauns to fun giveaways. But if you weren’t able to make it this year, don’t worry, we’ve got all the highlights straight from the source...

Enrich Your Pitch

There’s an art to the sales pitch—a conversation that flows seamlessly between a prospective buyer and a hopeful seller. And with competition heating up in the print and promo space, it’s even more crucial that you understand the proper techniques to fine-tune your pitch, so that you can close that big sale. Here, top sales experts give their hot tips...

Diet Coke Prints Millions of Labels for ‘It’s Mine’ Campaign

Diet Coke is taking individuality to the next level with its new “It’s Mine” packaging campaign. Using HP Indigo digital printing technology, the brand is creating millions of unique labels for its glass bottles. Every glass bottle will feature a different design with select patterns available on the mini-cans as well...

Shapeways Adds Aluminum to 3-D Printing Materials

According to 3Dprint.com, Shapeways has continued to expand its materials lineup by adding aluminum. Slated to become its 54th material offering, aluminum has been perfected for the 3-D printing process following a pilot program last year. In terms of the benefits of 3-D printing with aluminum, its strength-to-weight ratio is higher than other materials...

Hit the Spotlight

With video continuing to surge through 2016, it’s important to understand the basics of creating a successful campaign. Knowing where to begin may feel overwhelming, but with the right tools in your back pocket, you can become a production powerhouse. Here is what the video-marketing experts had to say...

Star Search

It’s no secret that a major component to your business’ success involves securing a well-rounded sales team. However, knowing what to look for—or even where to look—can be a frustrating process, resulting in wasted time and high turnover rates...

Mind the Generational Gap

Tensions are brewing in the office. The generation gap continues to widen, and although this isn't West Side Story—with a choreographed musical brawl between Baby Boomers, Generation Xers and Millennials (aka Generation Y)—the stage has been set.