Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

M&A Deal of the Year Award Goes to Safeguard Business Systems Inc.

Safeguard and the other notable nominees had been vying for the crown based on transactions and deal financings closed, and restructures completed, between Aug. 1, 2016 and July 31, 2017. The ultimate winner entered the pool of potential champions thanks to the merger of Minnesota-headquartered distributors...

What Happens When 150 People Try to Draw Famous Logos From Memory?

Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers...

Brand Advantage Group by Safeguard Up for M&A Deal of the Year Award

Safeguard used most of the spring to complete the divestiture of its Brand Advantage Group, placing it in the hands of long-time employees Dave Daoust and Tom Lyngdal, who oversee the year-old initiative as an independently operated distributorship within the Safeguard network. Thanks to the duo’s expertise and the move marking yet another success for Safeguard, the transaction finds itself among the top 10 finalists for the M&A Advisor Awards Deal of the Year honor...

What the Equifax Breach Could Mean for Promo Distributors

Promotional products industry distributors must have felt as if business would proceed as usual on Sept. 7, with that day presumably offering early-month opportunities to generate prosperous fourth-quarter results. However, the late-summer occasion likely melted away significant chunks of their confidence, as Equifax...

How to Maximize Mobile Marketing’s Myriad Opportunities

Given the country’s population and comScore’s Cross-Platform Future in Focus 2017 finding that mobile matters have driven total digital media usage up 40 percent over the last four years, one cannot deny that mobile marketing will continue to be one of the primary aids in helping end-users acquire their wants quickly...

Are You a Proficient End-of-Year Seller?

Like those dynamic athletes, distributors have frequent opportunities to stand out among their peers at crucial points, and this time of year serves as their equivalent to Brady’s two-minute warning drives and James’ waning-seconds jump shots. Read on for tips on how to be comparably clutch and end the year with a fourth-quarter fortune...

Always Proofread: Here Is Each State's Most Misspelled Word

When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter placement challenges and am thankful that Google Trends released a map of the most misspelled word in each state...