As businesses ponder which tools to call on to stay steady or regain their balance, it can prove pretty difficult to break out a reliable crystal ball, as Mardra Sikora, CEO of Pocket Folders Fast, Omaha, Neb., noted, but the idea that persistence pays off must, well, persist...
Joseph Myers
When we think of adding personnel to a company, chances are the candidates who first come to mind are millennials, especially since they, according to a July 2019-issued report from the Pew Research Center, comprise the nation’s largest adult generation...
At Hasseman Marketing, a promo distributor based in Coshocton, Ohio, CEO Kirby Hasseman and his team…
Thanks to a partnership with Christie’s, the American Antiquarian Society is auctioning an 1814 copy of the Baltimore Patriot and Evening Advertiser that contains the immortal words by Francis Scott Key that came to comprise “The Star-Spangled Banner”...
Owing to COVID-19 pandemic, the notion of having fun might prove difficult or even guilt-inducing for many individuals, but diversions must go on somehow. Business must do the same, so Versa Printing Inc. is combining the need for both areas to remain vital by...
The COVID-19 pandemic has brought to the public’s attention the professional challenges of many individuals and organizations, including the U.S. Postal Service, which is facing funding shortfalls and fearful workers as the malady has spread...
As the COVID-19 pandemic sweeps the globe, everyone’s definition of “normal” life has undergone serious modifications. Economic considerations have been driving many of the conversations, and if someone’s business is fortunate enough to survive the crisis, that company will need to adjust its selling approach...
We have all heard of—and perhaps worked for—companies that pride themselves on treating their employees as if they were family members. What must it also be like, then, to have actual relatives along for one’s professional journey, united in the cause to make others feel like extended kin?...
Each day that Sunny Goel heads to AG Marketing Solutions to fulfill his duties as company president, he holds that his King of Prussia, Pennsylvania-based distributorship is not the same one that he had left the night before...
Now that the new year has found people striving to make good on various resolutions, we cannot overlook the desire among businesses to enforce some different practices, too. While many might see changing a calendar as only a symbolic move to make, others truly consider it a chance to boost their well-being, and we could argue that companies have the most to gain...
In terms of how we send and receive information, we have come a long way since 1843. But that's not going to stop a Christmas card issued that year from receiving its due. Thanks to a San Francisco book dealer, the Charles Dickens Museum in London is displaying what two...
Since we appear destined to continue to live in an I-need-it-yesterday world, companies must rely on excellent hires, shrewd marketing procedures and well-chosen means to produce goods exactly to end-users’ liking. While the first two elements...
We all know how adversely labels can affect a person’s self-image. A well-constructed product label or custom tag, on the other hand, can enhance a company’s image, reminding us that these are the only descriptives needed...
Having awarded promotional products grants to more than 7,000 nonprofit organizations since 2006, 4imprint swelled the total recently through its one by one program, honoring nearly 275 entities with endowments...
Many people lament the lack of attention that proper grammar receives these days, but a decline in the appreciation for geography might be a bigger concern. Thanks to gaffes on items honoring Boston, Chicago and...
