In 2023, USPS is offering a 5% postage discount if you integrate scent into your mail so you can drive sales and save money on postage.
Summer Gould
We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general...
What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get tossed into the trash. How many of your pieces are going into the trash? Probably more than you think, especially if...
Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing that now?...
With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized and engaging than ever before. Technology has allowed us to increase ROI even more...
Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see
How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and
