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Group President/Publishing Director

Editor's Notes

By Nichole Stella

About Nichole

Nichole Stella is the Editorial Director of Print Professional magazine, the publication for the distribution and manufacturing of printed products and Promo Marketing magazine, the source of product and marketing information for distributor sales professionals.

 

Mike's Blog

Michael Cornnell
A One-on-One with Top Distributor Boundless Network
Jun 2, 2014

Ranking #19 on Promo Marketing's Top 50 List, Black shares his thoughts on the future of the industry and what...



HR Gone Wild

Heather McCloskey
Did You Know that Joe Got a 5% Pay Increase—I Looked in His Employee File!
Aug 13, 2013

What if confidential information contained in an employee’s file is seen by someone who is not supposed to see it,...



Embellished

Kyle Richardson
Looking Forward to 2014
Jan 2, 2014

The end of the year always brings exciting and important announcements, and that's no different for us at Print+Promo....



Lights, Camera, Promotion!

Brittany Hahn
Why You Need Print+Promo's 2015 Buyer's Guide
Dec 15, 2014

First off, I'm not a print or promotional product distributor. However, my job requires me to do a lot of...



Print's New Life

 

The life span of print has been a topic of discussion for what seems like eons now. Will the immediate gratification of smart phones and tablets, along with their easy accessibility to the Internet, its news, gossip and shopping, be the last straw to push print into oblivion? Probably not.

I firmly believe technology can work in tandem with print, and now—more than ever—these possibilities are coming to fruition. The technology behind Augmented Reality (AR) codes has become easier to integrate into print and an increasingly user-friendly interface gives consumer audiences a better experience. The pairing of cutting-edge tablet technology with old-fashioned words on paper is gaining traction in the marketplace and is exactly what the print industry has needed to bring relevance back to the medium. If the industry can get buy in from end-users, then the possibilities are endless.

In this month’s issue, read more on integrating technology into print. Promotional products suppliers are using AR codes in product catalogs to bring images to 3-D life. Print companies are offering AR Codes to their customers’ print, packaging, brochures, business cards and publications, giving them a technology package that is trackable and measurable.

Print isn’t dead by a long shot. But to stay in the game, to stay relevant, printers and resellers of printed products must stay on top of new technology, get innovative and find ways to pair it up with products that live within the company’s areas of expertise. Sometimes this will require additional employee training or new product acquisitions, new hires, or a mutually beneficial partnership. No matter the chosen path to success, standing still is not an option.

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