Marketing and Sales

Trends and Takeaways from PRINTING United Expo Take 1
October 25, 2022 at 4:28 pm

We spent a little time at the massive PRINTING United Expo doing our favorite show floor activity: wandering aimlessly and trying to get a feel for larger narratives that show where the promotional products and print industries are right now: What are people interested in? What's new? What's exciting? Here are a few takeaways from day one of the PRINTING United Expo show floor...

Executive Perspectives: Steve Stancic of Specialty Mailing
October 17, 2022 at 6:15 pm

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Steve Stancic, president of Specialty Mailing, St. Louis. Here, he highlights the issues he’s monitoring, shares his company’s new capabilities and explains why solution-based approaches work...

2022 Top Distributors: How Zorch International Inc. Invested During 2020 to Position Itself For 2021
October 17, 2022 at 6:05 pm

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Zorch International Inc. CEO Mike Wolfe — No. 23 on our 2022 list — about how it used the slowdown of the pandemic to boost its efficiency and hit the ground running when things started to normalize...

Making it Happen: Turning a Hobby into a Thriving Business
October 11, 2022 at 2:12 am

Cindy Rumpf Novack founded Candles And Supplies.com. What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers...

A Little Something Extra: How to Add Value to Your Promo Orders
October 4, 2022 at 6:48 pm

In the print and promo world, the term "upselling" is a bit of a misnomer that does a disservice to what a distributor does with their customers. Upselling is really just helping both parties add value to their order. Yes, the distributor will get a bigger sale, but the client is coming out with more than they might have known they needed. That, in turn, can create a better impression with the end-user, and everyone wins...

Executive Perspectives: Dave Klotter of Boundless
September 27, 2022 at 6:05 pm

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Dave Klotter, CEO of Boundless Network, Austin, Texas. Here, he shares his goal-setting process, opens up about being a forever optimist and explains why our industry needs to sell itself...

2022 Top Distributors: How HALO's Rebrand Helped them Top Their Huge 2021
September 27, 2022 at 4:44 pm

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon — No. 2 on our 2022 list — about the company's rebrand, and how it's contributed to their success in 2021...