Sales + Marketing

Expand and Deliver
October 17, 2017 at 7:27 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Adam McNeill, president of CE Printed Products Inc., Carol Stream, Ill. Here, he talks about his new role, the rewards of collaboration and how his company is pushing the envelope...

Market Like Mickey: How Disney's Theme-Park Merchandise Can Make You a Better Promotional Products Distributor
October 3, 2017 at 6:49 pm

The Walt Disney Co. is a marketing juggernaut. As the world's second largest media company and 67th largest company overall, that's to be expected. Clearly, the company isn't hurting for marketing budget. But for all its massive movie advertising campaigns and omnipresent toy commercials, Disney's smaller marketing efforts might be even more impressive—particularly the way it uses promotional items in its theme parks...

How to Maximize Mobile Marketing’s Myriad Opportunities
September 19, 2017 at 4:00 pm

Given the country’s population and comScore’s Cross-Platform Future in Focus 2017 finding that mobile matters have driven total digital media usage up 40 percent over the last four years, one cannot deny that mobile marketing will continue to be one of the primary aids in helping end-users acquire their wants quickly...

Organizing by Class
September 5, 2017 at 8:14 pm

A reader asks, “Is there a way to view my profit by type of customer?” Read today’s edition of “Ask the Accountant” for the answer…

Are You a Proficient End-of-Year Seller?
September 5, 2017 at 7:18 pm

Like those dynamic athletes, distributors have frequent opportunities to stand out among their peers at crucial points, and this time of year serves as their equivalent to Brady’s two-minute warning drives and James’ waning-seconds jump shots. Read on for tips on how to be comparably clutch and end the year with a fourth-quarter fortune...