Sales + Marketing

Great Sales Equals Great Communications (VIDEO)
June 20, 2017 at 8:31 pm

P+P blogger Ryan T. Sauers, in this video, discusses why achieving excellence in sales is about so much more than what is typically taught and thought about. Listen to #RyansRemarks and learn how to grow your sales...

5 WHY Questions to Communicate Effectively (VIDEO)
June 6, 2017 at 7:54 pm

P+P blogger Ryan T. Sauers, in this video, explains how to get to your client's WHY and, ultimately, improve as communicators. Listen to #RyansRemarks and learn how to sell more and market better…

Top 10 Mistakes Printing Industry Salespeople Make
June 6, 2017 at 6:48 pm

A better title for this post might be, “Top 10 (I Didn’t Know That Was a Mistake) Mistakes (That Were 100 Percent Preventable, You Know) Salespeople Make with (Future Ex) Customers,” but the editors felt the font would be too small to be readable, so...

Always Proofread: Here Is Each State's Most Misspelled Word
June 6, 2017 at 6:43 pm

When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter placement challenges and am thankful that Google Trends released a map of the most misspelled word in each state...

Staples Hires New Chief Marketing Officer
June 6, 2017 at 6:32 pm

Staples has been trying to retool its business ever since its failed merger attempt with rival Office Depot. In its next move, the Framingham, Massachusetts-based company is welcoming a new chief marketing officer: Michelle Bottomley...

Want to Sell More? Develop a PACT (VIDEO)
May 23, 2017 at 8:36 pm

P+P blogger Ryan Sauers, in this video, explains the importance of a PACT (Passion, Authenticity, Creativity and Trust) in sales. Listen to #RyansRemarks and learn how to sell more and market better…

Kaeser & Blair Hosts Third Annual Sales Leader Summit
May 23, 2017 at 7:27 pm

Last week, Kaeser & Blair, Batavia, Ohio, welcomed its top sales volume dealers to the Clearwater Beach Hilton Resort for the annual Sales Leader Summit. The three-day, all-expense-paid event included a lot of activities in and around Clearwater...

Women in Print and Promo: These Women Mean Business
May 16, 2017 at 9:11 pm

Women have undoubtedly made progress in American society, but it is not nearly enough. According to the International Labour Organization, 43 percent of all managers in the U.S. are women. An encouraging number, yes—though it’s less than half of the total, suggesting that there is significant room for growth...

Women in Print: Ali (Peters) Tlaxcala
May 16, 2017 at 9:06 pm

ALI (PETERS) TLAXCALA Creative Director Accuwrite Print + Promo, Hershey, Pa. Years of experience: 7 How she got her start: The promotional industry has been in my blood since the day I was born. Our company is 30 years old (and so am I). My father began the business in our home [during] the winter…