Insights

State of the Industry Report: Red-Tape Reduction
March 21, 2017 at 7:24 pm

For the past several years, there has been an opening for real change in the print industry. Some may even go so far as to call the opportunity “historical.” That is, assuming the C-Suite can cut through the noise and red tape—the latter of which has been a priority for President Donald J. Trump...

Rise Up
February 21, 2017 at 8:42 pm

From the Great Recession to direct selling, the print and promotional space has faced its fair share of challenges over the years. As we sort through the fallout, now, the big question is: Who will preserve the industry’s legacy after baby boomers retire? The answer can be found in the following collection of profiles highlighting some of the industry’s brightest personalities under the age of 40...

What's Trending
February 14, 2017 at 9:36 pm

The holiday season may be over, but bargains are still going strong. We’ve packaged up a collection of hot-ticket apparel tips, courtesy of our sister publication, Promo Marketing, to help your company grow revenue...

On Selling
November 28, 2016 at 7:40 pm

Behind every manufacturing arm is a true champion—someone eager to execute a vision, someone who can sell a product into new revenue-generating buckets and, most importantly, someone who leverages his or her partner’s capabilities for the greater good of customers. In our industry, that someone is a distributor...

The Anatomy of a List
October 28, 2016 at 4:34 pm

With the presidential election just weeks away, many Americans feel dissatisfied with the economic state of their nation. For those in the business community, the outlook remains uncertain, and continuous slow growth only adds to the unease. And as Andrew D. Paparozzi, chief economist and senior vice president of Idealliance, Alexandria, Va., pointed out in our March State of the Industry report, when there’s uncertainty, fear isn’t far behind...

Exploring the Land of Mergers and Acquisitions
September 20, 2016 at 6:30 pm

When Brian Burlace and Jon Brothers first met on the lacrosse field at the University of Maryland, they never expected their friendship to influence their business game. But that all changed when the former teammates went on to head two different companies with similar product and service offerings. As president of the Glen Burnie, Maryland-based distributorship Tray Inc...

Be More Social
August 16, 2016 at 6:07 pm

In this fast-paced, connected business landscape, it can be challenging to stay on top of every internet trend and App Store addition. However, there’s one constant that should not be ignored: social media. According to We Are Social, there are currently 3.17 billion social media users, and according to Social Media Today, there are 1 million new mobile social users added every day...

Together Forever
July 26, 2016 at 6:45 pm

With roots dating back to 1984, CE Printed Products, a trade-only envelope printer, has learned a few tricks along the way. But with success comes challenges. Like so many others, the Carol Stream, Illinois-based company has survived in an industry where hungry conglomerates, protracted economic growth and technology continue to threaten its livelihood. As a result of the new normal, competition has never been higher, so when obstacles show up in the day-to-day, it becomes even more crucial to succeed, and CE Printed Products knows that...

Mobile Mastery
June 16, 2016 at 6:36 pm

Let’s face it: Being mobile-centric is no longer a trend reserved for Millennials. (Case in point: Just yesterday, I received a text message from my 82-year-old grandma.) For businesses, this shift means mobile marketing no longer can take a backseat to a company’s workflow...

Brand Power
May 31, 2016 at 6:23 pm

Coca-Cola, Dove, McDonald’s—what do these big-name brands have in common? They are the masters of feel-good marketing campaigns. From #MakeItHappy and #SpeakBeautiful to “Pay With Lovin’,” consumers watched these household names attempt to make the world a happier place throughout 2015. Money may have been the end-goal here, but the added perk of happiness positioned Coca-Cola, Dove and McDonald’s for greater engagement with their target markets, particularly the millennial demographic...