The Latest

Choose Your Flavor: Three Major Verticals and How to Approach Them
April 25, 2017 at 8:00 pm

The decision to target one, three or five verticals is personal. With multiple variables at play, there is a great deal of gray area. However, this much is certain: Distributors who venture into new markets unprepared risk not only their reputations, but, by extension, the reputations of those who know the niche...

Coca-Cola Ups Its Personalization Game with 2017 'Share a Coke' Campaign
April 25, 2017 at 7:31 pm

If there’s one thing that Coca-Cola excels at it’s a feel-good marketing campaign. Take, for instance, the beverage giant’s wildly successful “Share a Coke” program. Coca-Cola first launched “Share a Coke” in Australia in 2011, and brought the campaign to the U.S. in 2014. That year, the company featured the 250 most...

How Innovative Color-Changing Ink Reveals Hidden Messages
April 25, 2017 at 6:13 pm

When UV LED curing first hit the market, it was clear that the technology would bring several advantages to the package printing industry. However, one of the biggest concerns surrounding the technology was the availability of compatible inks...

Under 40: Michelle Collier, Flamingo Label
February 21, 2017 at 8:06 pm

Printing has been a constant in Michelle Collier’s life. Ever since her stepfather, Brian Klauss, founded Flamingo Label in 1988, Collier always has had a role in the company—from sweeping floors to boxing and packaging finished labels...

Heirs of Standard Register Founders Sue Fifth Third Bank Over Trust Funds
April 18, 2017 at 5:34 pm

The “Standard Register Co.” name hasn’t been talked of much since the rebranding to Taylor Communications occurred. But a new lawsuit is changing that. According to Bank Investment Consultant, three heirs of the Standard Register Co. founders have taken Fifth Third Bank to court, accusing it of...

Packaging Trend: Design for Social Media Sharing
April 18, 2017 at 5:45 pm

By selling its product in packaging designed to be shared on social media, Brooklyn-based Van Leeuwen has seen a big spike in sales. Designing packaging for social media just might be a packaging trend to watch out for in 2017...

CE Printed Products Announces Two Big Leadership Changes
April 18, 2017 at 6:29 pm

CE Printed Products (CE), Carol Stream, Ill., has announced two leadership changes within its executive team. Robert Ohr, former president, has been appointed to CEO. Concurrently, Adam McNeill, previously vice president, marketing and sales, has been promoted to president...

How Shrink Sleeve Labels are Helping to Overcome Design Challenges
April 18, 2017 at 7:39 pm

Shrink sleeve labels can help your product stand out on the shelf and overcome design challenges posed by highly contoured containers. But, it’s important that you’re working with experienced labeling professionals when opting for this solution...

Under 40: John Gadd, Hotcards
February 21, 2017 at 8:03 pm

John Gadd has been setting the print world on fire since purchasing Hotcards, a Cleveland-based printer, in 2012. He and his team made big operational changes to the struggling company and infused the business with a creative company culture...