InfoSeal

Finding the Sweet Spot
October 1, 2014

Earlier this year, Print+Promo caught up with Dr. Ronnie H. Davis and his team at the Printing Industries of America (PIA), Sewickley, Pa., to discuss their findings on the current state of the industry.

Fact vs. Fiction
March 1, 2014

The controversy surrounding the U.S. Postal Service (USPS) and its financial troubles has done little to instill confidence in clients. The organization recently ended the first quarter of its 2014 fiscal year (Oct. 1, 2013 to Dec. 31, 2013) with a net loss of $354 million, marking 19 consecutive quarters in the hole.

Exceeding Expectations
April 1, 2013

Nearly three years have passed since the Print Services & Distribution Association (PSDA) joined forces with management firm SmithBucklin and relocated its headquarters from Alexandria, Va., to Chicago. Now the PSDA is making bold moves once again.

Pressure Seal: Just the FAQ
March 1, 2013

If we've learned one thing in the ongoing aftermath of the recession, it's that efficiency is more important than ever. Budgets are tight, resources are limited, and time is so scarce we're going to need Greenpeace to intervene to protect it.

Analyze This
March 1, 2012

The year may be young, but the media has been busy keeping print suppliers and distributors abreast of major developing issues.

Ready, Set, Go!
July 1, 2011

It's time to set the record straight about tax forms. They're not a hard sell, which is good news for distributors.

One Step Ahead
June 1, 2011

If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula.

Snapshot for Tomorrow
December 1, 2010

The United States' financial situation has gotten so dire, President Obama recently called for the freezing of all federal salaries in an attempt to get a hold on the country's debt, which is expected to rise to $2.3 trillion by 2012.

An Eye for Design
September 1, 2010

When it comes to direct mail, design is pretty important.

The message may be in the words, but the design is the voice that gets the point across. A good design adds flare, makes things easier to read and promotes the company or organization's most important information. If the design adds those things, a business is likely looking at higher response rates.