iPROMOTEu

Overcoming Objections
July 14, 2014

Sometimes people say "no." Great for the existence of free will, anti-smoking campaigns and getting television abominations like "Dads" cancelled, but not always good for your bottom line. It should go without saying that that little two-letter word can be bad for business, and yet here we are talking about it. Why?

The Hunt for Confidence
February 1, 2014

Any seasoned sales professional knows the old adage “fake it ’til you make it” is nothing more than a one-way ticket to the unemployment line. Sure, it comes in handy during those early years when product knowledge is a work-in-progress, but as Kelly Mallozzi explained, that simply means recognizing your own humility.

"Give Me Some Credit!"
November 1, 2013

Business loans: Formerly the realm of credit cards, crossed fingers and bank collapses, thankfully it's once again possible to get credit from lenders other than ones called "MasterCard" or "My neighbor Bill who's been pretty good about saving his change in an old cookie jar shaped like his favorite childhood clown."

Crossing Over
September 1, 2013

Whether you’re a seasoned distributor or new to the industry, the idea of combining print and promotional products can be intimidating. There are major differences between a label and a lanyard, a business card and a cardigan, and expertise in one doesn’t translate to the other, right?

Being the Leader You Want to Be
June 1, 2013

Leadership. Companies rise by its success, languish by its mediocrity and fall by its failures. Being a good leader requires many different and hard-to-foster traits: intelligence, empathy, creativity, consistency, foresight, patience and more.

Exceeding Expectations
April 1, 2013

Nearly three years have passed since the Print Services & Distribution Association (PSDA) joined forces with management firm SmithBucklin and relocated its headquarters from Alexandria, Va., to Chicago. Now the PSDA is making bold moves once again.

Making it Big
January 1, 2013

The new year can represent a clean slate or a do-over of sorts. Ambitious resolutions are made—the kind that involve treadmills and self-reflection. The success rate is uncertain.