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Sales + Marketing Books


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Keep It Simple

Nichole Stella June 6, 2014

I was sitting in a meeting the other day. We were discussing a potential new launch, how we would bring it to market, who the...

Never Forget Someone's Name Again with This Memory Trick

May 27, 2014

Sometimes one of the important aspects to career success can be something intangible like how likeable you are. That vague feeling of goodwill is...

Freedom and Dignity

Nichole Stella May 27, 2014

I read an interesting article about management and leadership on LinkedIn recently. The article, posted by John White, enterprise account executive at SKYBEAM, was one...

Shutterfly's Targeted E-mail Campaign to New Mothers Goes to Wrong List

May 20, 2014

In a targeted e-mail campaign gone terribly wrong, the photo-printing website Shutterfly mass-emailed an unknown number of people on Wednesday to congratulate them on their...

Utilizing Multi-Channel Marketing, the Right Way

May 6, 2014

Multi-channel marketing is the use of many different channels, such as direct mail, print, digital and social media platforms, to spread one consistent, comprehensive...

In Tight Negotiations, Aim for Empathy—Not Agreement

Michael Cornnell May 6, 2014

Why understanding the opposing party's motivations is better than simply working toward a common ground. ...

The Closer

May 2014

Sales. For some, it's as easy as ABC—Always Be Closing. For others, upholding the Glengarry Glen Ross mantra is a constant struggle. Despite the meetings,...

Top 5 Reasons Why 'The Customer is Always Right' is Wrong

April 22, 2014

One woman who frequently flew on Southwest was constantly disappointed with every aspect of the company's operation. In fact, she became known as the...

Video: The Biggest Mistakes to Avoid When Selling Your Product or Service

April 8, 2014

"Sales is the lifeblood, the main artery of any company." So says sales expert Grant Cardone. Most people in business would most likely agree. So,...

Taking Time to Reflect

Nichole Stella April 8, 2014

OK, so, I still watch Grey's Anatomy. After countless break-room romances, plane crashes, ferry accidents, marriages and divorces, I'm still hooked. Between all of the...