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Sales + Marketing Books


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How Entrepreneurs Can Make Luck Work

October 28, 2014

Every entrepreneur has heard that success requires the right combination of skill, experience, timing and luck. But that last, intangible piece of the formula has...

Email Marketing: 5 Ways to Grow Your List

October 21, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of...

8 Ways to Think for Extraordinary Results

October 14, 2014

Consulting firm Gap International recently conducted a survey of more than 500 global business leaders to answer this question: What thinking leads to extraordinary...

7 Simple Ways to Stay in Touch With Your Customers

September 30, 2014

You want to stay in touch with your customers. (Or as Jack Nicholson might say, "You need to stay in touch with your customers.")...

marketing + sales : The 5 'P's' of Social Media Marketing Success

September 2014

Small businesses face a different set of circumstances when it comes to social-media marketing than their larger counterparts—namely, smaller budgets, fewer employees and a...

mind your business : Seven Tips for Hiring 'A' Players

September 2014

The quality of your business depends on the quality of your team. A motivated, energized staff is th...

5 Classic Sales Blunders (and What You Can Learn from Them)

August 12, 2014

I've been in and around sales teams for decades, been writing about sales for about 15 years and have been personally coached by dozens of...

marketing+sales : The Three Biggest Sales Presentation Mistakes

August 2014

A sales presentation can take a variety of forms. Demonstrating a product. Using a hardcopy brochure or a presentation on your laptop. Delivering and...

Overcoming Objections

July 2014

S ometimes people say "no." Great for the existence of free will, anti-smoking campaigns and getting television abominations like "Dads" cancelled, but not always...

marketing+sales : 5 Keys to Building and Maintaining a Powerful Online Presence

July 2014

I n the past, an online presence was a luxury for businesses. But as society's attention has shifted to the digital arena, it has...