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Sales + Marketing Books


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Great Leadership is Built on Consistency

Ryan Sauers January 12, 2015

Consistency is a key component of leadership. Strong leadership is what makes average companies good—and good organizations great....

Brand and Marketing Trends for 2015

December 16, 2014

It's been said that there are three kinds of marketers and how they deal with trends: those who let it happen, those who make it...

How to Develop Your Strategic Thinking

December 9, 2014

When faced with a choice—to deal with what is in front of you, or to take time to determine your strategic direction—how many times...

Marketing to Become More Personalized, Authentic in 2015, Says Branding Firm

November 25, 2014

According to branding firm Landor Associates, the top marketing trends for 2015 include more hyper-personalized marketing to the individual (rather than the masses); customized packaging...

Generational Selling: The Machine Vs. The Mailer

Brittany Hahn November 11, 2014

In this world of round-the-clock obligations, people are monotonously reaching for the latest tech devices to send messages faster. It’s not breaking news that these...

Talking 'Bout My Generation

November 2014

Technology moves about a mile a minute these days. You've finally mastered Facebook only to discover the next big thing has already happened....

marketing+sales : Would You Buy From You?

November 2014

Would you buy from you? Many people struggle with this question only to find that their best response is a "maybe" or the noncommital "it...

How Entrepreneurs Can Make Luck Work

October 28, 2014

Every entrepreneur has heard that success requires the right combination of skill, experience, timing and luck. But that last, intangible piece of the formula has...

Email Marketing: 5 Ways to Grow Your List

October 21, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of...

8 Ways to Think for Extraordinary Results

October 14, 2014

Consulting firm Gap International recently conducted a survey of more than 500 global business leaders to answer this question: What thinking leads to extraordinary...