Greenville

Chicago-based printing giant RR Donnelley will close its printing facility at W6545 Quality Drive in Greenville before the end of April.

The company said in a WARN notice filed with the state Department of Workforce Development last week that the move will affect 47 jobs.

A core dictum of direct marketing is to improve your offer when you want to improve response. And while Joe Spadaro, co-owner of Winterville, N.C., used car dealership Saturn of Greenville, embraced this proven advice when his campaigns' performance started to slip, he also trained a critical eye on his media choices.

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