Pennsauken, New Jersey

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

If you ask five people to explain what the term "web-to-print" means to them, you will most likely end up with five different answers. Quite simply, different needs require different implementations.

The irony of it is it took a man to make the woman what she is today.

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