Wayland, Mass.

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Sometimes people say "no." Great for the existence of free will, anti-smoking campaigns and getting television abominations like "Dads" cancelled, but not always good for your bottom line. It should go without saying that that little two-letter word can be bad for business, and yet here we are talking about it. Why?

Any seasoned sales professional knows the old adage “fake it ’til you make it” is nothing more than a one-way ticket to the unemployment line. Sure, it comes in handy during those early years when product knowledge is a work-in-progress, but as Kelly Mallozzi explained, that simply means recognizing your own humility.

The new year can represent a clean slate or a do-over of sorts. Ambitious resolutions are made—the kind that involve treadmills and self-reflection. The success rate is uncertain.

Nobody is perfect and, undoubtedly, society misses the mark on a lot of things. But sometimes, American culture produces seemingly minor gems that turn out to be some of the greatest pairings in history—pairings that make us mutter, “Why didn’t I think of that?”

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