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February 2015

Print+Promo February 2015 Cover

Under 40, Over Achieving

It's an exciting time to be part of the print and promo industry. No longer bound to traditional ink-on-paper models, companies are embracing new technologies and service-based approaches. A dynamic group of young men and women are responsible for driving...

Features

Into the Great Wide Open

So you want to sell wide format. We don't blame you. According to this very magazine's N...

Show Preview: Mark Your Calendars!

The 2015 trade show season is in full swing. As you firm up travel plans, take a moment to read over our coverage of two big industry events....

Rolling Out Jumbo Sales

Feeling intimidated by those big olʼ jumbo rolls? Maybe it's time to confront your fears....

Quitting Time

Habits can be hard to break. Some of them, like nail biting or drinking too much soda, are part of our daily lives. Others can infiltrate our professional lives, and possibly stand in the way of success. We asked three...

Drink to This

Sports bottles aren't just for athletes, runners and gym-goers anymore. They've become an important sidekick for the health-conscious person—whether they're an executive, a teacher or a cashier....

Departments

campaign kickstarter : Getting Real

If you've ever bought or sold a house, you know there's one word that best describes the process: easy. Ha, just kidding! Navigating the housing market, from the initial "hey, let's go house-hunting" to the final 473 signatures at closing,...

executive perspectives : Choose Your Adventure

A lot has been said on the art of selling. It's a topic that some aspiring entrepreneurs frantically Google, hoping to find all the answers in a punchy how-to article. Others find those answers within. Take Lee Giles, for example....

Upfront

RRD Awarded Five-Year Contract by Janney Montgomery Scott

RR Donnelley & Sons Company, Chicago, has been awarded a five-year contract by Janney Montgomery Scott LLC (Janney) to provide post-sale fulfillment and regulatory communications services to investors.
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Hot Products

Feeling blue over winter? Sadly, Punxsutawney Phil saw his shadow at press time. At least there's one bright spot in February-more promotional product write-ups. Mother Nature doesn't stand a chance....

DFS Launches Signature Packaging

DFS, Groton, Mass., recently announced the launch of Signature Packaging, a stylish collection of customizable, high-quality retail bags and accessories. Signature Packaging helps DFS resellers provide their retail customers with the ability to differentiate themselves from their competition, increase brand...

mystery product : Weather Happens

Philadelphia may have dodged a winter bullet so far, but others haven't been as lucky. Trudging through slush on your way to a big meeting? Battling blustery winds and heavy rain to make that conference call on time? This month's...

marketing+sales : The Salesperson's Handbook

Veteran salespeople know that while every customer is unique, the obstacles to a sale are often the same. Once you understand these obstacles and how to overcome them, you will have all of the tools you need to make the...