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September 2014

Print+Promo September 2014 Cover

Winning on the Web

A strong website can do so much for your business. It can draw in new prospects, strengthen relationships with current clients, even act as a venue for your buyers to purchase your products directly. But for all that to happen,...

Features

Finding a Niche

It's hard to deny that it's been a tough couple years for continuous and multipart forms. Once a massive cornerstone of thousands of businesses the world over, forms have since declined in popularity due to the rise of online alternatives....

Mixing It Up

Knowing what we know now, it's almost quaint to reference that Bruce Springsteen song, "57 Channels (And Nothin' On)". Fifty-seven channels! Ha! If only things were that easy. Now, there are not only thousands of channels, there are millions more...

Pop Goes the Package

Packaging reaches out to shoppers, engages them, informs them and reinforces a brand on store shelves. Nowhere is this more true than on flexible packaging, where vivid colors and eye-catching graphics make a package "pop."...

The Gift of Grub

Get ready for the two sweetest words in the world: Free food. Sometimes it's the treasure you uncover on your millionth trip to the break room to grab water/escape your cubicle for three minutes. Other times, it's delivered straight to...

Road Rules

The automotive market is the Cadillac Escalade of the promotional products industry: massive, and filled with $100 bills that spill out of it when you open the door (we're assuming this particular Escalade is driven by a mega-famous hip-hop artist)....

Departments

campaign kickstarter : Coffee Talk

There are 128.3 million commuters and 100 million daily coffee drinkers in the U.S. alone, according to statisticbrain.com. How much those numbers overlap is difficult to say, but it's hardly a stretch to imagine there's significant crossover—if you're a commuter,...

executive perspectives : Problem Solving

A lot has changed since the 1980s. Computers, for example: Back then, they were big, clunky boxes used by young Matthew Broderick to almost blow up the world; now, they're pocket-sized multi-tasking tools used by an older Matthew Broderick to...

Upfront

FutureMark Paper Group to Indefinitely Idle Illinois Facility

FutureMark Paper Group, headquartered in Westport, Conn., has announced that, due to increasingly challenging market conditions in the North American coated paper market, it will indefinitely idle its Alsip, Ill. mill in early September....

Hot Products

September is a busy month. You've got looming financial decisions, hours upon hours of research and planning ahead, and tough decisions to make. And that's just for your fantasy football leagues. That doesn't leave a lot of time for researching...

Sonoco Signs Agreement to Acquire Weidenhammer Packaging Group

Sonoco, Hartsville, S.C., a diversified global packaging company, recently announced that it has signed a definitive agreement to acquire Weidenhammer Packaging Group, Europe's leading provider of composite cans, composite drums and rigid plastic containers, for approximately $383 million in cash....

mystery product : The Choice Is Yours

Sometimes, having a lot of options is a bad thing. Like when you browse Netflix for three hours, only to give up and settle for a season-four episode of Friends. Or when you order the "You Pick Two" at Panera...

mind your business : Seven Tips for Hiring 'A' Players

The quality of your business depends on the quality of your team. A motivated, energized staff is th...

marketing + sales : The 5 'P's' of Social Media Marketing Success

Small businesses face a different set of circumstances when it comes to social-media marketing than their larger counterparts—namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing....