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July 2014

Print+Promo July 2014 Cover

Socializing for Sales

With Facebook, Twitter, Instagram, Pinterest, YouTube and many other social media platforms available, it may be overwhelming to think about having a presence on each of them, or even to choose which ones would be beneficial to business. The easy...

Features

Multi-channel Magic

There's more to multi-channel marketing than bombarding your target audience with emails, videos and direct mail—you need a focused, well-planned effort. Here's how to do it....

A Better Mousetrap

Document security is no joke. Forgers and counterfeiters grow more sophisticated every day, and if your document security can't keep up, you could lose out on business....

Overcoming Objections

Sometimes people say "no." Great for the existence of free will, anti-smoking campaigns and getting television abominations like "Dads" cancelled, but not always good for your bottom line. It should go without saying that that little two-letter word can be...

School's Out

There are lots of reasons you should be selling into the education market—more than 100,000, actually. That's the total number of schools in the U.S., according to the U.S. Department of Education's 2013 report, each with promotional needs ranging from...

And the Award Goes To...

We know you work hard, and you don't ask for much in return. A steady paycheck, a simple thank-you from your boss, Milky Way bars in the vending machine—that's all you really need to make your job worthwhile....

Departments

campaign kickstarter : Fun and Games

Even casual fans of "The Simpsons" will recognize it as Helen Lovejoy's catchphrase—one of many quotes from the show to work its way into the vernacular and launch a thousand Internet memes—but in the promotional industry, "Won't somebody please think...

executive perspectives : The Business of Being Bold

Bold. Different. Memorable. For most businesspeople, those are nice traits, things to strive for. For Rick Greene, MAS, they're a mantra. Besides writing dozens of articles under the "Be Bold, Be Different, Be Memorable" tagline in industry publications over the...

Upfront

Kodak Flexcel NX System Now Available for Corrugated Packaging Applications

Kodak, Rochester, N.Y., has commercially released new extensions to its industry-leading Kodak Flexcel NX system, empowering customers in the post-print and pre-print corrugated markets to drive significant print-quality improvements while taking advantage of increased print stability and pressroom efficiencies....

Hot Products

What do a water bottle, a piggy bank, some workout gear and a paper plate have in common? If you said they're all ingredients to our typical Saturday night, then, well ... yes. (Our social life is pretty sad.) But...

Wright Imaging Names New Vice President/General Manager

Wright Imaging, the Portland, Oregon-based statement processing and transactional mail division of Wright Business Graphics, announced the appointment of Debbie Aker as vice president/general manager....

mystery product : Standing Tall

With so much competition from online retailers and brick-and-mortar rivals, how do you stand out and get customers through your doors? The July mystery product is a good place to start....

marketing+sales : 5 Keys to Building and Maintaining a Powerful Online Presence

In the past, an online presence was a luxury for businesses. But as society's attention has shifted to the digital arena, it has become a necessity. A carefully crafted website and fully operational social-media profiles can lay the framework for...