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May 2015

Print+Promo May 2015 Cover

Brand Aid

Ask a business owner the biggest factors in determining a business's success, and he or she will likely tell you the following: happy employees, healthy company culture, great product, good marketing. No wrong answers there—each is an essential component of...

Features

A Burst of Inspiration

There's an underlying theme that runs through the stories we write every month forPrint+Promo: effective problem solving. Think you can offer an attractive price and call it a day? Think again....

For Your Information

Presentation may be key, but so is durability. The following eight folder and menu items not only contain your client's service or meal options, but are made to last and leave an impression....

Are You a Lean, Mean Selling Machine?

Spring has arrived in full style. Often referred to as the season of renewal and rebirth, spring is...

Bagging Up Big Sales

Bags have been around for all of human history. Cave people used animal pelts to carry rocks. The ancient Romans used bags to carry the vast amounts of wine they drank and people today use bags for everything from shopping...

Departments

campaign kickstarter : Work It

For many Americans, home is where the office is. According to a recent Gallup poll, adults employed full-time reported working an average of 47 hours each week, essentially tacking on an extra day to the workweek. This number has remained...

executive perspectives : Through the Years

Ahh, the '90s—a simpler time when like, you know, Hanson was a household name, video guides were a thing and AOL was king. And, in 1997, a guy named Fred Collins began his career in print as the new business...

Upfront

GPA Becomes Part of the Fedrigoni Group

GPA, Chicago, has officially joined the Fedrigoni Group, effective April 2. A well-established company serving the specialty paper market in North America, GPA has grown to become a premier source of high-quality substrates and new product innovation-all supported by uniquely...

mystery product : Business Matters

Effective human resources (HR) management is vital to a company's health. To provide some perspective, HR is behind the overall recruitment of a superior workforce, the drafting of fair compensation plans, the development of employee benefits programs and more....

RR Donnelley Announces CustomWave Brand of RFID Printed Electronics Solutions

RR Donnelley & Sons Company, Chicago, recently announced the introduction of CustomWave RFID Solutions....

Influence: The Ultimate Power Tool

In business today, effective influence is essential. Want your ideas implemented? You must influence others to act on them. Want more clients? You must influence people to buy from you. Want more advancement or responsibility? You must influence executives to...