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October 2014

Print+Promo October 2014 Cover

Finding the Sweet Spot

Earlier this year, Print+Promo caught up with Dr. Ronnie H. Davis and his team at the Printing Industries of America (PIA), Sewickley, Pa., to discuss their findings on the current state of the industry....

Features

You're the Best Around

From a proposed major postal overhaul to the country's anemic recovery, many continue to question whether the industry is headed anywhere but down....

Card Tricks

According to CEB Global's "Gift Cards State of the Union 2013," Americans will spend approximately $135 billion on gift cards in 2015—a cool 18 percent of total holiday spending....

Hidden Talent

Are you trying to recruit a salesperson for your distributorship in order to even out the workload? Did your top salesperson just leave and you have no idea how to replace him or her? ...

What's the Plan?

Planning ahead is part of the job description at a magazine. We plan the stories we will write, who will travel to industry events, when the magazine will go to the printer and then out to you, when we will...

Departments

campaign kickstarter : Computer Genius

The year is 2014, and the robots have finally taken over. Did you notice? Probably not—their rise to dominance was swift and silent....

executive perspectives : Big Business

R. Scott Sutton, CFE, is a big player in the mergers and acquisitions (M&A) and franchising markets. As the director and vice president of Dallas-based Safeguard Acquisitions Inc., Sutton directed what has been referred to as the "most aggressive and successful...

Upfront

Proforma Expands Member Network

Proforma, Cleveland, recently welcomed Ralph Petty, president of Petty Marketing, a Cleveland, Tennessee-based distributor, to its Member Network. Petty will now operate as Petty Marketing powered by Proforma....

Hot Products

The holidays are just around the corner and we all know what that means: Time to update wish lists. Here are just a few items that your favorite clients—and trade magazine editors—will love....

Mohawk Chairman and CEO Inducted into Soderstrom Society

Mohawk, Cohoes, N.Y., North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announced that Thomas D. O’Connor Jr., chairman and CEO, was recently inducted into the Soderstrom Society, the graphic communications industry’s...

mystery product: Brewing Up Profits

Autumn is the season to beat thanks to the heavy campaigning for all things pumpkin. For those who need more convincing: fire pits, football and hoodies....

mind your business : Are You a Reluctant Leader?

Do you know someone who prefers a job with no leadership dimension, even though they have what it takes to thrive as a leader? You're not alone....