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July 2015

Print+Promo July 2015 Cover

Let's Make a Deal

When the deal-making environment is good, it's quite good. According to J.P. Morgan, a growing number of transformational deals of $10 billion-plus in value and an increase in cross-border transactions drove a 27 percent year-over-year increase in global mergers and...

Features

The Right Stuff

When marketing to a hyper-connected society, it is important to create as many touch points as possible to get your message seen and remembered. That's not to say you should overwhelm prospects with emails, social media and QR codes—you need...

Continued Success

The printed form is no stranger to criticism. But while tech enthusiasts may claim that print is on its way out, companies are still finding ways to produce strong business. According to Jeff Russell, president of Major Business Systems Inc.,...

Overruled!

There are plenty of ways to say "not interested." There are also plenty of things worth turning down—your sales pitch shouldn't be one of them....

Higher Learning

School may be out for summer, but opportunities in the education sector never slow down for distribu...

Promotional Paradise

Traveling, whether it's for business or for pleasure, is a time to make memories. Travel-theme...

Departments

campaign kickstarter : Play Like a Champion

In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer...

executive perspectives : Risk and Reward

Whether crossing the street or going against the herd, taking risks is part of our daily routines. How a person responds to these risks, however, determines their overall success in life. Just ask Randall C. Eubanks, vice president of sales,...

Upfront

SnugZ USA Installs Two Epson SurePress Digital Label Presses

SnugZ USA, West Jordan, Utah, has purchased and installed two Epson SurePress L-4033AW digital label presses for printing customized labels, personal care products and dome stickers. SnugZ USA also is leveraging three Epson SureColor F-series dye-sublimation printers to reliably produce...

Hot Products

Sandy beaches are great until you encounter jellyfish or take an errant Frisbee to the head. For those of you playing it safe this summer in your air-conditioned offices, we've got the perfect reading material to occupy your time. Check...

mystery product : Cool It Now

The sun is shining and there are several outdoor activities calling our name: concerts, beach volleyball and 5Ks, to name a few. Do you know what's not on our to-do list? A trip to the hospital—all the more reason to...

Appleton Coated Announces Sales Partnership with New Leaf Paper

Appleton Coated, Combined Locks, Wis., has entered into an agreement with New Leaf Paper, Oakland, Calif., to market and sell Reincarnation, a coated paper line made from 100 percent post-consumer recovered fiber (PCRF)....

marketing+sales : It Pays to Go the Extra Mile

The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations....