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March 2015

Print+Promo March 2015 Cover

STATE OF THE INDUSTRY : Your 2015 Forecast

The struggle is real for small and mid-size printers facing hungry conglomerates and shifting consumer habits. They've put up a good fight so far, striking quickly with multichannel strategies and service-based models, but there's one battle where they always fall...

Features

Developing Business Online

Sales used to be agreed upon with a handshake, but more and more business transactions occur with the click of a button (and a credit card number, of course).  But what about business-to-business (B2B) sales? In the print and promotional...

Easing the Pressure

For companies that do high volumes of self-mailing, envelope-inserters are the usual, tried-and-true method. But are they the most efficient? Pressure seal systems are an attractive alternative, allowing businesses to quickly send out checks, payroll documents and more. Moving to...

The Honor System

Prospects don't buy from people they don't trust. So, how can a salesperson compete in a business environment that often reeks of inauthenticity and scam deals? Nobody said it was easy, but with a careful approach, winning over the decision-maker...

Hole in One

Golf is hard. What's not difficult, however, is selling golf items and accessories. Here are a few items to help you up your game....

Departments

campaign kickstarter : Healthy Choices

Clean eating, a brisk walk with the family, self-pampering—health and wellness is a category that involves everyone, so there are plenty of opportunities for your clients' logos to be seen. Not sure where to start? Here are some products to...

executive perspectives : Be Our Guest

Atlanta is more than just another anchor city for Bravo's Real Housewives franchise. It's an urban music hub, the epicenter of southern hospitality and home to savvy entrepreneurs like Lanelle Henderson, president and chief marketing officer for Oh Nellie Promos....

Upfront

Mohawk Launches New Skytone Swatchbook

Cohoes, New York-based Mohawk, a privately owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announced a redesigned swatchbook for its Skytone paper grade....

Hot Products

Spring. Yay! Finally. Time to come out of hibernation and get back to selling. Here are four products sure to keep business blooming....

MACtac Performance Adhesives Group Reveals Latest Adhesive Technology

MACtac Performance Adhesives Group, Stow, Ohio, recently revealed new squeezable films with MP880 adhesive to fit the growing need for label conformity in unique food and beverage packaging....

mystery product : A Healthy Start

It's hard to live a healthy lifestyle. Taco Tuesdays. Pizza Fridays. Doughnut Saturdays—because that's a thing, right? But with swimsuit season fast approaching, it's time to curb the carb cravings. Not sure where to start? The March mystery product can...

marketing+sales : Remissed Connections

In an ever-expanding digital business landscape, many working professionals are exchanging established means of follow-up, such as phone calls and face-to-face meetings, for quick messages over social media or email, and it is impacting their business relationships and bottom-lines....