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April 2015

Print+Promo April 2015 Cover

Sounding Off on Online Print

According to PrintIsBig.com, by 2017, half of all print orders will be placed online through print service providers' websites, up from 30 percent last year and 18 percent in 2011. Print customers are looking to buy labels, packaging, tags and...

Features

Cleaning House

Move over, synergy, there's a new buzzword in town: big data. Okay, so maybe the idea of "big data" isn't new, per se (its roots date back decades), but marketers have taken renewed interest in recent years. A Google search...

Pushing the Envelope

The success of a direct mail marketing campaign depends on a number of factors: good copy, the right paper stock, attractive marketing collateral and more. But of all the components, it's hard to argue that the envelope is not the...

Keep Your Clients Close

In the cutthroat world of sales, having an edge is crucial. One way to stand out is through consultative selling—a method that requires the salesperson to connect with potential clients on a deeper level by identifying and fulfilling their needs....

Planting for Profits

Brian Kwiatkowski, owner of Proforma Marcom Solutions, Wilbraham, Mass., recently came up with a memorable solution for one of his clients in need of a giveaway for an upcoming home show: dollar bill seed cards. Here, Kwiatkowski discusses the thought...

Cross Your Tees

If you're not already, you should be selling T-shirts. The market is absolutely gargantuan—in 2013, apparel generated $5.51 billion in distributor sales, more than the next three promotional categories combined—and T-shirts are its bread and butter. So whether you're just...

Keep Calm and Write On

Writing instruments have come a long way from cavemen chiseling into stone to communicate. We can choose from pens, styluses, highlighters-the list goes on. Print+Promo spoke to two leading writing instrument suppliers to help explain how the business of promotional...

Departments

campaign kickstarter : Getting Political

Promotional products have been used in election campaigns throughout history, but many of those item...

executive perspectives : The Perfect Fit

A fresh batch of college graduates will soon go their separate ways in pursuit of new opportunities—the perfect job, a nice ride, food that isn’t ramen. But bills don’t care about dreams, as Jeff Greenbury can attest. ...

Upfront

Verso Corp. Introduces New Coated Web Product Lineup

Verso Corporation, a leading North American producer of printing papers, specialty papers and pulp, recently introduced its new coated web product lineup....

Hot Products

Spring is here, and you know what that means—out with the old, in with the new. Spruce up your campaigns with the following four items....

mystery product : Hang in There, Baby!

Out of all the unofficial mandates floating around today’s corporate landscape, “Do more with less” is arguably the worst—and it probably isn’t going to disappear any time soon. So, instead of waiting for your boss to make good on that...

Flesh Co Releases Integrated Blood Bag Labels

Flesh Co, St. Louis, recently announced the launch of a new integrated blood bag label that utilizes FDA-compliant adhesive. Integrated formats may vary in size and design, though most are expected to be laser cut-sheet applications....

marketing+sales : What's Love Got to Do With It?

In today's sales environment, having the most product knowledge and the best pitch or presentation can only take you so far. What really makes prospects and clients eager to buy from you is the amount of love they feel from...

mind your business : Indispensable, Irreplaceable You

Influence is more than just having a great idea—it's about understanding and being able to carefully navigate the environment and relationships needed to get the idea socialized and considered viable by others. Here are six tips for making yourself irreplaceable....