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June 2015

Print+Promo June 2015 Cover

Marketing for the Masses

The idea that 2015 is "The Year of Mobile" is starting to get real. (Cue the sound of marketers' frustrated groans.) After years of being oversold on the next big thing (with underwhelming results), why should anyone continue to buy...

Features

Three Cheers for the Red, White and Blue

There are plenty of products that were made in America that we should all be proud of—Bruce Springsteen, baseball, movies where Nicolas Cage navigates an elaborate scavenger hunt made up of national monuments to find a historic treasure. The list...

Let's Get Digital

Cost savings, reduced waste, high quality-what's not to love about digital print? According to IBISWorld, the digital print industry has seen 4.1 percent annual growth from 2009 to 2014. We spoke to two leading suppliers to find out what's trending in...

Trade Secrets

You may have a solid sales strategy that works every time—well, almost every time. Or maybe you switch among a few tactics depending on the situation. But what happens when your pitch falls flat? When you're stuck in a sales...

'Tis the Season

Benjamin Franklin, who once quipped that death and taxes are the only certainties in life, was on to something. As of May 8, the IRS received more than 137 million tax returns this year, which is great news for resellers...

My Trip to the Million-dollar Club

Proforma, a large print and promotional products distributorship, was kind enough to fly me out to write about its annual Million Dollar Club event. It's a three-day celebration of all Proforma's owners that have passed the $1 million mark in...

Hats Off to You

Headwear has many functions: to shield your eyes and your head from the sun, to warm your ears, to keep your hair back or to just hide your hair on those kinds of days. Whether serving as a sun-protection method...

Departments

executive perspectives : For the Love of Print

Casual observers look at print and see ink on paper. We, with our trained eyes, however, see a narrative taking form through targeted messaging, stunning visuals and tactile effects....

Upfront

Epicomm Launches Leading Indicators

Epicomm, the association for leaders in print, mail, fulfillment and marketing services, Alexandria, Va., has teamed with sponsor Konica Minolta to launch Leading Indicators, a new free benchmarking program for companies in every sector of the graphic communications industry, regardless...

Hot Products

This month's roundup of hot products is the perfect beach read. Soak up some rays and watch your sales sizzle....

mystery product : Down-to-Earth

Your clients are busy people trying to balance a variety of projects. Save them time-and frustration-by providing attractive options. Are they trying to draw attendees to a big social event? Maybe they're hoping to deliver a big announcement in an...

Fry Communications Wins 2015 Mail Innovation Award

Fry Communications, Mechanicsburg, Pa., has won the 2015 Mail Innovation Award from the U.S. Postal Service. Glenn Sollenberger, Fry's director of postal affairs and distribution, accepted the award from Postmaster General Megan J. Brennan and the USPS executive leadership team...

marketing+sales : 7 Must-Ask Questions in Any Negotiation

A negotiation is nothing more than a discussion through which both parties seek to formulate and settle upon a mutually beneficial agreement, whether this agreement is a multimillion-dollar contract or simply at which restaurant to meet for dinner. Our daily...

mind your business : Lead from Need

The most successful CEOs in the world know that to get the best out of employees they must coach and empower them to greatness. As a leader in your organization you want to ensure that your employees feel they are...