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November 2014

Print+Promo November 2014 Cover

The Numbers Game

Last month, Print+Promo checked in with industry suppliers as they struggled to find their sweet spot in the tepid economy. Their performance hinted at trouble with sales falling short compared to previous years. Would the distributors share the same fate?...

Features

The Bigger Picture

Change can be challenging and scary. It certainly isn’t for the weak of heart. But, change can also be rewarding—this year’s top three distributors are proof. See what some of the industry’s biggest names had to say about slow responders,...

Talking 'Bout My Generation

Technology moves about a mile a minute these days. You've finally mastered Facebook only to discover the next big thing has already happened....

The Story Behind the Product

It's no longer enough to sell customers on product alone. Give the customers what they want: an experience. How does that high-end folder with the fancy die-cutting add value? Why is synthetic film a better match for a menu? How...

The Business of Bags

People have so much stuff to carry around nowadays. Briefcases aren't just for paper anymore. Travel bags need to hold more than a change of clothes and some toiletries. So what will hold an end-users' phone, tablet, laptop, business papers,...

Departments

campaign kickstarter : A Personal Touch

It's no wonder that personal care products are a popular product category, given their distinctive connection to human sensation. If your clients are interested in attempting some sensory marketing, here are four items to help campaigns reach the next level....

executive perspectives : The Next Chapter

The story behind Bann Business Solutions is anything but boring. Originally a manufacturer of business forms, the Minnesota-based company, then known as Bann Printing, launched in 1939 under the leadership of William J. Bann. He later handed over the keys...

Upfront

WebbMason Expands in Boston and Washington

WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, has expanded staff in its Boston and Washington offices....

Hot Products

It's been real, 2014. You gave us laughter. You gave us joy. You certainly gave us a ton of promotional products. Because we aren't quite ready to part ways, here are four more items to check out. Bring it, 2015....

In Memoriam

Elwin H. Simon, 90, industry veteran and founder of Monaca, Pennsylvania-based Datatel Resources Corporation passed away on Monday, Oct. 13....

mystery product : Idle Threats

Winter is coming. No, really-we're not just plugging the return of HBO's "Game of Thrones," scheduled to premier in Spring 2015. Time to ramp up the hot chocolate and binge-watching. Good news for many; bad news for idle equipment (not...

marketing+sales : Would You Buy From You?

Would you buy from you? Many people struggle with this question only to find that their best response is a "maybe" or the noncommital "it depends."...