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August 2014

Print+Promo August 2014 Cover

The Right Direction

Success is relative. Playing the riff in "Smoke on the Water?" No problem for a touring musician, big deal for a rookie guitarist. Running a 10-minute mile? Business as usual for a seasoned track star, lifetime achievement for a Print+Promo...

Features

Paper Routes

If you need a reason to get into the paper sales business, try this one: It's everywhere. It's the lifeblood of the print industry, a necessity for virtually every project. Everybody needs it, from marketers running cross-media campaigns to corporate...

Going Direct

Direct mail is one of the most viable marketing channels available, and it produces some of the high...

Fourth Quarter and Holiday Selling Guide

This is your last chance to grab your clients' 2014 budgets. Your last chance to make your numbers for the year. Your last chance to beat them. Your last chance to wring every cent of profit out of this year...

Raising the Bar

Bars have a lot going on. Throngs of rowdy people. Noisy cover-bands mangling "Born to Run." Walls plastered in neon signs, Christmas lights and, for some reason, photos of Burt Reynolds. For a beverage brand, this can be a nightmare—with...

Modern Classics

They may not be as high-tech as those noise-cancelling headphones or as hip as that moisture-wicking, antimicrobial, all-over print T-shirt, but badges, buttons, lanyards and magnets are still essential items....

Departments

campaign kickstarter : Driver's Ed

America is nation of drivers. There are more than 254 million cars in the country, more than 196 million people with driver's licenses, and nearly four million miles of road. What do all those numbers add up to? That you...

executive perspectives : Getting Connected

In 1994, Gary M. Brown began working in the promotional products industry as a supplier. He liked it well enough, but the landscape was changing, and he knew it; that same year, Time magazine ran a cover story on a...

Upfront

Cathedral Corp. Acquires Axis Data Solutions

Cathedral Corporation, Rome, N.Y., a provider of financial, marketing and fundraising communications for credit unions and banks, colleges and universities, nonprofit organizations and churches, has acquired AXIS Data Solutions....

Hot Products

Is there anything better than sitting with your toes in the sand, soaking up the gentle breeze and sipping a frozen margarita? No. There is not. What's that? You just got back from vacation and we just made you super...

IDEAlliance Expands Certification Program

IDEAlliance, Alexandria, Va., the certifier of systems, skills, materials and facilities in media production, has announced the addition of wide-format inkjet printing systems to its programs of system validation and certification....

mystery product : Support System

There is nothing more physically taxing than sitting at a computer for eight hours straight. OK, maybe there are a few things—long distance unicycling, no-holds-barred wrestling a Kodiak bear, listening to One Direction—but still. All that typing takes a toll...

marketing+sales : The Three Biggest Sales Presentation Mistakes

A sales presentation can take a variety of forms. Demonstrating a product. Using a hardcopy brochure or a presentation on your laptop. Delivering and detailing a sample. Responding to a customer's request and providing a price. Delivering a proposal. Submitting...