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April 2013

Print+Promo April 2013 Cover

Exceeding Expectations

Nearly three years have passed since the Print Services & Distribution Association (PSDA) joined forces with management firm SmithBucklin and relocated its headquarters from Alexandria, Va., to Chicago. Now the PSDA is making bold moves once again....

Features

The Riches of History

History: Those who don’t know it won’t get rich from it. (Or something like that.) While conventional wisdom tells us that studying is for nerds, double-nerds and maybe the guy who does your taxes, it turns out that a little...

Come On Get Happy

Are your employees happy? Depends who you ask. According to the Society for Human Resource Management’s 2012 Job Satisfaction and Engagement Research Report, 81 percent of U.S. employees reported some level of satisfaction with their current job....

12+ Tips for Creating Engaging Envelopes

For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes. ...

Check the Technique

Blame it on the economy. Chalk it up to desperation or poor ethics. No matter the reason, checks remain the payment type most vulnerable to fraud attacks....

Don't Need Nothin' But a Good Time

Apparel is the promotional products industry’s top-selling category, and T-shirts are a big reason why. They’re inexpensive, they’re stylish and they’re versatile. ...

Departments

marketing+sales : Everyone Is In Sales

You might think that salespeople are those individuals who make cold calls, have expense accounts or go out and "knock on doors." Or maybe you think that salespeople are those who have the word "sales" in their title and are "supposed" to...

mind your business : Onward and Upward

Research on high-performing organizations that adapt rapidly to change increasingly points to the crucial role of middle and lower managers....

campaign kickstarter : Last Call

Bars and restaurants surround their customers with logos and branding of all kinds at all times (yes, even after switching the neon sign to "close")....

executive perspectives : In the Groove

The typical working teenager is busy stocking grocery shelves, ringing up customers or hoping for a generous tip. Edward L. Dignam's experience was a bit different....

Upfront

Relyco Introduces New Products

Dover, New Hampshire-based Relyco recently introduced two new labeling products: a new integrated key fob with ID card, and stock sheet sizes to its comprehensive line of REVLAR waterproof paper and labels for laser printers and digital presses....

Hot Products

New to the promotional products industry and not sure what’s out there? Below are some of the most informative product write-ups you’ll ever read....

Dri Duck Launches New Online Training Tool

Dri Duck Traders has teamed up with online training authority Experticity to develop a virtual interactive training site using the 3point5.com platform....

mystery product : You Betta’ Recognize ... and Organize

Tax season is officially over. While accountants everywhere are breathing a sigh of relief, it’s still business as usual. After some serious number crunching, many are left to tackle the load of paperwork left behind—documents, receipts and other fun stuff....

4over Inc. Hosts Open House at Moonachie Facility

On March 27, 4over Inc. welcomed a large group of customers to its Moonachie, New Jersey-based facility. The group consisted of more than 500 active customers from the region who stopped by for lunch and a brief tour....