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USPS: Postcard Use is Up Among Direct Marketers
May 19, 2015 From Target Marketing
Consumers may notice they're getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called "Every Door Direct Mail," USPS says on Monday that what it first issued as "postal cards" in 1873 are still distributed in the billions...
The 2015 Proforma Calendar and two event pieces for Proforma's convention and Million Dollar Club trip
Proforma Wins Three American Inhouse Design Awards
May 19, 2015 From The Press
Proforma has received three 2015 American Inhouse Design Awards from Graphic Design USA for the design and concepts behind its marketing programs.
New York State Recognizes SGP in Print Procurement Specifications
May 19, 2015 From The Press
New York State has become the first state to preference facilities certified by the Sustainable Green Printing Partnership (SGP) for procurement of printed products. SGP is recognized within a systematic program created by New York Governor Andrew Cuomo that is aimed at making all government agencies examine ways in which they can become more sustainable.
iPROMOTEu Joins the Constant Contact Partner Program
May 19, 2015 From The Press
iPROMOTEu, Wayland, Mass., last week announced that it has joined the Constant Contact Partner Program as a solution provider partner.
Australian Researchers Hope to Revolutionize Retailing with New Smart Label
May 19, 2015 From The Sydney Morning Herald
Imagine filling up your shopping cart with groceries and rolling out the door. No queues or checkouts. This could be the reality—and completely legal—with Australian researchers developing a "smart label" they hope will supersede the barcode and revolutionize retailing. Associate Professor Nemai Karmakar from Monash University has created a new generation of radio frequency identification (RFID) tags that,...
Tax Leaders Ramp Up for New Affordable Care Act Reporting Requirements
May 19, 2015 From The Press

Beginning January 2016, the Affordable Care Act (ACA) Employer Shared Responsibility Rule, under IRS Code Sections 6055 and 6056, will require employers to file annual information returns with the IRS and deliver employee statements with health plan coverage information. This new reporting requirement is in addition to capturing health care costs on Form W-2. The impact of these changes will be tremendous.

Mohawk and Arjowiggins Creative Papers Announce Groundbreaking Strategic Alliance
May 12, 2015 From The Press
Mohawk and Arjowiggins Creative Papers have announced a unique and exclusive alliance, effective May 12, 2015. Through this exclusive arrangement, Mohawk and Arjowiggins Creative Papers will share best-in-class manufacturing capabilities, facilities, technologies, sales and marketing resources and expertise.
InnerWorkings’ Q1 2015 Results Include the Announcement of Four New Enterprise Clients
May 12, 2015 From The Press
InnerWorkings Inc. reported its first quarter 2015 revenue climbed 6 percent in constant currency over the first quarter of 2014.
Coca-Cola is Now Printing Cans and Bottles in Braille for Blind People (VIDEO)
May 12, 2015 From Adweek
Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them. In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans campaign couldn't be enjoyed by the blind. So, the agency worked with the soda company to make braille versions....
PPAI Rebrands Annual Product Responsibility Summit to Reflect Broader Event Scope
May 12, 2015 From The Press
Promotional Products Association International (PPAI), the not-for-profit association for more than 500,000 industry professionals and 11,000 corporate members of the $19.8 billion promotional products industry, has changed the name of its long-running Product Safety Summit.
The 3 Worst Things You May Be Doing When Setting Goals
May 12, 2015 From Entrepreneur
Setting a goal is simple. Just say what you plan on doing and everything else falls into place. Right? Wrong. It turns out that some methods of setting goals are better than others. And we have the research to prove it. Here are the things you shouldn't be doing when...
USPS Reports $1.5 Billion Loss
May 12, 2015 From The Press
Mail volume for the U.S. Postal Service (USPS) continued to decrease in the second quarter, contributing to the agency's $1.5 billion net loss.
Safeguard Completes Purchase of Fontis Solutions Inc.
May 12, 2015 From The Press
Safeguard, a Dallas-based top 50 distributor, completed its acquisition of Fontis Solutions Inc., Irvine, Calif., May 5. Financial terms were not disclosed.
12 oz. Paws N Claws Flat Bottle from Crown Products
Playing By the Rules
April 2015 From The Press
Compliance is a difficult subject. It's hard to memorize all of the rules. General use products have an extensive list of requirements and children's products have even more, but what about when a general use product becomes a children's product?
Proforma’s Tony Zayas Named Featured Social Media Speaker at AMPlify

May 5, 2015 From The Press
Tony Zayas, director of e-commerce solutions and marketing manager for Cleveland-based Proforma, will be a featured speaker at AMPlify, an event addressing the unique challenges associated with customer and employee engagement through social media.
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