Bill Mahre

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we talked to Bill Mahre, president of ADG Promotional Products, Hugo, Minn. Here, Mahre opens up about his unconventional introduction to the promotional world, tackles industry concerns and more...

The decision to target a particular vertical market isn’t simple. Some have likened it to making a financial investment—if the timing is right, your efforts could reap significant benefits. On the other hand, if the market of choice is regulated or easily influenced by outside sources, your losses could be substantial. Because a single technology or product line doesn’t necessarily measure success in the supply-chain market, you might be wondering if it’s better to be everything to everyone. Broadening your focus across multiple markets might not pay off as big upfront, but it could be a safer investment in the end.

Love it, hate it, or hate it so much it's like nails-on-a-chalkboard-as-performed-by-third-graders-hyped-on-Pepsi, studying is still important. It's how you fix your mistakes, improve your strengths, and most importantly, move past your peers and become the successful teacher's pet that everyone envies...