Bob Schwei

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Nashville, Tennessee-based distributor Turk Marketing Group has acquired King of Prussia, Pennsylvania-based distributor Advance Custom Promotions. The Distributor Exchange introduced the two multimillion-dollar companies to each other, and guided both parties through the entire process culminating in the successful sale. Financial details of the transaction were not disclosed...

Change can be challenging, tricky and downright scary, but when it comes to the combo order sales cycle, nobody arguably is better positioned than a print business. Oftentimes, the printer is the initial point of contact when a business is thinking about doing advertising...

Sometimes people say "no." Great for the existence of free will, anti-smoking campaigns and getting television abominations like "Dads" cancelled, but not always good for your bottom line. It should go without saying that that little two-letter word can be bad for business, and yet here we are talking about it. Why?

Whether you’re a seasoned distributor or new to the industry, the idea of combining print and promotional products can be intimidating. There are major differences between a label and a lanyard, a business card and a cardigan, and expertise in one doesn’t translate to the other, right?

Nobody is perfect and, undoubtedly, society misses the mark on a lot of things. But sometimes, American culture produces seemingly minor gems that turn out to be some of the greatest pairings in history—pairings that make us mutter, “Why didn’t I think of that?”

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