Harvey Meister

Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.

Large-format products are hard to avoid. Whether they’re wrapped around an SUV, adorning the wall of your local hardware store or 20 feet in the air on a billboard, chances are you see a few every day. With such a large category of even larger (literally) products, how can distributors be sure that they’re getting their clients the right products for their promotions?...

On an average day, how many signs or displays do you think you encounter? Perhaps the better question: How many of them force you to stop and look? There are signs people don’t notice until they’re standing next to them, displays they register as they pass by, and signs and displays that grab their attention enough to make them stop and process. With signs around (literally) every corner, it becomes increasingly important to stand out. Staying apprised of trends and techniques is a good place to start...

Wide format printing, also known as large format printing, can be a company's best friend. How can a consumer miss an advertisement emblazoned across a large banner, poster or sign? It allows a company to literally stand head and shoulders above the rest.

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