Packages come in all shapes, sizes and substrates. They can be used to store, embellish, transport or simply house products. Suffice to say, there are plenty of options for distributors when it comes to finding the perfect packaging for their clients. But those choices can become overwhelming if distributors don’t know how to use them to their clients’ advantages...
Lance Wilson
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
The success of the global alcoholic beverage market is nothing short of intoxicating. According to Research and Markets, the world’s largest market research store, the market is expected to experience moderate growth and reach an estimated $1,369.5 billion by 2018...
Branding: It's Business 101, but for many businesses, it's hard to do it right. The simple explanation? Some marketers just aren't listening to their clients.
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