Mark Graham

This is the fourth annual list of #Online18 most influential people in the promotional products industry. Each year, Geiger's Dale Denham tweaks the approach and attempt to identify at least one-third new influencers. This year, that was tougher than ever, as so many people on the 2016 list are still delivering great engagement…

There’s an art to the sales pitch—a conversation that flows seamlessly between a prospective buyer and a hopeful seller. And with competition heating up in the print and promo space, it’s even more crucial that you understand the proper techniques to fine-tune your pitch, so that you can close that big sale. Here, top sales experts give their hot tips...

Technology moves about a mile a minute these days. You've finally mastered Facebook only to discover the next big thing has already happened.

You've done the cold calls, the direct-mail introductions, the networking, the follow-ups and the email blasts. It's all led up to this: the sales presentation.

Distributors, mark your calendars. The Specialty Advertising Association of California (SAAC), the Southern California region's nonprofit association, will host The 2013 SAAC Show on Aug. 7-8 in Long Beach, Calif.

The Specialty Advertising Association of California (SAAC), the Southern California region's nonprofit association, has recently released a schedule of its educational presenters for its 2013 SAAC show.