Norman Hullinger

The apparel supplier located in Trevose, Pa., announced that it is rebranding as alphabroder. The new name unites the company's four brands—Alpha Shirt Company, Broder Bros., NES Clothing Company and Imprints Wholesale—under a single umbrella to create simplified business practices and clear company messaging.

Broder Bros. Co., the nation's largest distributor of imprintable apparel headquartered in Trevose, Pa., announced that Dan Pantano has joined the company as company president, a newly created position.

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