These days, it’s easy to go for the quick sell without weighing the benefits of building lasting client relationships. This may bring short-term success, but if you’re looking for long-term business growth, you should consider supplementing your business model with a consultative selling approach...
Rick Greene
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
If you're convinced cold calling is still a worthwhile sales tactic, don't look to Google for affirmation. A search for "cold calling statistics" turns up a whole bunch of numbers, most of them overwhelmingly negative.
Indecisiveness. It's in young couples picking out activities for their first few dates, it's in first-time car-buyers walking around the lot, and unfortunately, it's sometimes in clients buying print or promotional products.
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