Does your strategy fit the mold of today’s corporate requirements? Perhaps it’s time to re-evaluate—and redesign—your approach for the modern business world...
Ryan T. Sauers
Ryan T. Sauers has spent nearly 30 years running, leading or consulting with printing, graphics, promotional and visual communications-related organizations. Sauers is CEO of two companies, Sauers Consulting Strategies LLC and End Resultz Inc. that among other things, owns magazines and is a media firm. Key areas of focus of the firms include sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs globally and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in the U.S. to achieve all three rigorous certifications related to human communications, personality and behavior).
Sauers has completed his doctoral-level coursework in Organizational Leadership and is now (ABD - All But Dissertation) working on his dissertation on why some entrepreneurs and small businesses achieve initial and long-term success, whereas countless others do not.
Sauers is the host of the Marketing Matters radio show in Atlanta that later becomes a global podcast. He also is the host of the Community Connections TV show that comes out in video and podcast form. Sauers is the author of the best-selling books, Everyone is in Sales, and Would You Buy from You? More info at RyanSauers.com or call (678) 825-2049 or email Ryan@RyanSauers.com
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
I hope everyone is off to a great new year—now let’s get down to business. Here are four items that we should think about in 2016...
Would you buy from you? Many people struggle with this question only to find that their best response is a "maybe" or the noncommital "it depends."
While doing some recent sales training I was asked the following question: "Ryan, if every one of us in this room offers, for the most part, the same things at the same price points, what make one of us better than the other?"
Time is a concept many people struggle with. I often hear people say that they're slammed, buried, drowning, in the weeds, swamped, running ragged—the list goes on.
In life, or in business, if you want something bad enough you will find a way to make it happen. If not, you will find excuses as to why it can't (or won't) work.
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