Tara Starck

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

The wide-format printing sector continues to take new and creative forms. From vying technologies to end-user applications, nothing can be taken for granted in this market. According to InfoTrends, "Understanding the wide-format market takes focus and expertise because it now has three distinct segments, namely technical (which includes architectural, engineering and construction documents), production (posters, signs and banners) and creative (prepress, photography and fine art printing)."

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