Vickie Herbst

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Say what you will about the U.S. Postal Service (USPS), but direct mail still is big business. As reported in the USPS’ “Postal Facts 2015,” 512.8 million mailpieces were processed and delivered last year. Another interesting fact from the data: The USPS delivers more mail to more addresses in a larger geographical area than any other post in the world...

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