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Back in 2009, I wrote to you all about the Starbucks Index; the SBUX is an “everyman” indicator of how the economy is faring. But why? Because buying that piping hot cup of eye-opening deliciousness every morning comes at a cost. With an average, per-customer, per-visit spend of about 5 bucks, that money represents a big chip out of the weekly allowance for the average American. Back in 2009, during the throes of the recessionary months, $25.00 a week on coffee was an easy place to cut costs when financial worries and woes were running high.
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- Jonathan Last
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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