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Want More Sales? BUILD YOUR BRAND! (Video)
February 13, 2018 at 9:12 pm

In this short video, P+P blogger Ryan Sauers explains that one must learn to embrace, grow, live and “BE THEIR BRAND” to significantly help grow their sales in 2018 and beyond...

QCA Elects David Clifton as New Board of Directors President
January 23, 2018 at 9:02 pm

The Quality Certification Alliance (QCA), Chicago, announced that David Clifton has been appointed to serve as board president, succeeding Larry Whitney of Polyconcept. Whitney will remain on the board and continue to serve on the organization’s compliance committee...

Nintendo Uses Corrugated to Bring Video Games to Life
January 23, 2018 at 8:50 pm

First it was Google. Now it's Nintendo. Corrugated board is clearly becoming a hot material in the electronics world. You may have seen or heard about the new Nintendo Switch game system that came out in 2017, but now, Nintendo has announced that it has developed Nintendo Labo, a line of Switch add-on kits. It describes the kits as "a new line of interactive build-and-play experiences designed to inspire...

Ikea Print Ad Includes Pregnancy Test (Like, The Ones You Pee On)
January 16, 2018 at 8:35 pm

Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...

Can Alcohol Packaging Design Regulation Stifle Creativity?
January 2, 2018 at 7:28 pm

A Welsh brewery was asked to change the design of its packaging because the Portman Group, the U.K.'s alcohol self-regulating body, decided that it "could appeal to children." Redesigning the can ultimately took five months and $40,000, according to Beverage Daily...

Auto Responders That Knock Your Socks Off
November 30, 2017 at 9:22 pm

I’m a believer that personality plays an important role in selling. I’m a super Type A person, so I prefer to buy from people and companies that are organized, detailed and competent. But I also like people and companies that have a healthy sense of humor. Silvercar is a great example...

A Lesson in Logo Design From Google's Imperfect 'G'
November 28, 2017 at 6:36 pm

The internet is a place at once empowering and stifling. It gives average people the platform to voice opinions, while also providing a veil of anonymity to those who choose to use it to target or discourage others. Often, it is those in the spotlight, such as celebrities and athletes, who find themselves at the mercy of these disparaging comments...

Bridging the Physical and Digital Worlds with Packaging
October 31, 2017 at 4:03 pm

In a world that is consistently going digital, packaging has been a constant presence in the physical world. And as long as there are products being produced and sold, it’s unlikely that will ever change. However, finding ways for packaging to provide a consumer with both a physical and digital experience can lead to highly beneficial opportunities for brands. On the second day of the Digital Packaging Summit...

CPSC Prohibits 5 More Chemicals in Children's Toys and Child Care Products
October 31, 2017 at 3:59 pm

The Consumer Product Safety Commission (CPSC) voted 3 to 2 the other week to prohibit children's toys and various child care items from containing more than 0.1 percent of specific phthalate chemicals used to make vinyl and plastics. This final rule will take effect 180 days after publication in the Federal Register, per CPSC...

Harnessing the Brand Message with Packaging
October 24, 2017 at 5:43 pm

Seeing mugs hanging on hooks in a store isn’t unusual, but David Shaw knew that when he saw his mugs in a store without the packaging, it was a mistake. Shaw is co-owner of The Unemployed Philosophers Guild, a purveyor of novelty gifts, including an array of heat-activated design and color-changing mugs...

ComplyRight to Host Webinar About 2017 ACA Reporting Updates on Oct. 18
October 17, 2017 at 7:44 pm

While ACA legislation continues to make headlines, the IRS has quietly been maintaining the status quo. "ACA is still the law of the land"—and the Office of Chief Counsel for the Department of the Treasury released a letter confirming that employers still must comply. What does that mean to you?...

Expand and Deliver
October 17, 2017 at 7:27 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Adam McNeill, president of CE Printed Products Inc., Carol Stream, Ill. Here, he talks about his new role, the rewards of collaboration and how his company is pushing the envelope...

What Happens When 150 People Try to Draw Famous Logos From Memory?
October 17, 2017 at 7:06 pm

Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers...

The Pink Doughnut Box Phenomenon
October 10, 2017 at 6:08 pm

Great Big Story recently released a video about a man with a doughnut dream. This story isn't about doughnuts though, it's about the iconic pink box that they come in. Particularly in Southern California, where doughnut shops are plentiful, the pink box has become the go-to packaging choice for several bakeries. The Great Big Story video explains that's all thanks to...

Quality Leadership
September 8, 2017 at 7:58 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Todd Pottebaum, MAS+, MASI, president of Quality Resource Group (QRG), Plymouth, Minn. Here, he talks about his professional ambitions, the cost of employee disengagement and our industry’s capacity for innovation...

One Step Ahead
August 29, 2017 at 6:08 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Bruce Mars, president of BCT International Inc., Fort Lauderdale, Fla. Here, he expands on his consultancy background, an impending product launch and the tough decisions management faces...