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Bridging the Physical and Digital Worlds with Packaging
October 31, 2017 at 4:03 pm

In a world that is consistently going digital, packaging has been a constant presence in the physical world. And as long as there are products being produced and sold, it’s unlikely that will ever change. However, finding ways for packaging to provide a consumer with both a physical and digital experience can lead to highly beneficial opportunities for brands. On the second day of the Digital Packaging Summit...

CPSC Prohibits 5 More Chemicals in Children's Toys and Child Care Products
October 31, 2017 at 3:59 pm

The Consumer Product Safety Commission (CPSC) voted 3 to 2 the other week to prohibit children's toys and various child care items from containing more than 0.1 percent of specific phthalate chemicals used to make vinyl and plastics. This final rule will take effect 180 days after publication in the Federal Register, per CPSC...

Harnessing the Brand Message with Packaging
October 24, 2017 at 5:43 pm

Seeing mugs hanging on hooks in a store isn’t unusual, but David Shaw knew that when he saw his mugs in a store without the packaging, it was a mistake. Shaw is co-owner of The Unemployed Philosophers Guild, a purveyor of novelty gifts, including an array of heat-activated design and color-changing mugs...

ComplyRight to Host Webinar About 2017 ACA Reporting Updates on Oct. 18
October 17, 2017 at 7:44 pm

While ACA legislation continues to make headlines, the IRS has quietly been maintaining the status quo. "ACA is still the law of the land"—and the Office of Chief Counsel for the Department of the Treasury released a letter confirming that employers still must comply. What does that mean to you?...

Expand and Deliver
October 17, 2017 at 7:27 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Adam McNeill, president of CE Printed Products Inc., Carol Stream, Ill. Here, he talks about his new role, the rewards of collaboration and how his company is pushing the envelope...

What Happens When 150 People Try to Draw Famous Logos From Memory?
October 17, 2017 at 7:06 pm

Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers...

The Pink Doughnut Box Phenomenon
October 10, 2017 at 6:08 pm

Great Big Story recently released a video about a man with a doughnut dream. This story isn't about doughnuts though, it's about the iconic pink box that they come in. Particularly in Southern California, where doughnut shops are plentiful, the pink box has become the go-to packaging choice for several bakeries. The Great Big Story video explains that's all thanks to...

Quality Leadership
September 8, 2017 at 7:58 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Todd Pottebaum, MAS+, MASI, president of Quality Resource Group (QRG), Plymouth, Minn. Here, he talks about his professional ambitions, the cost of employee disengagement and our industry’s capacity for innovation...

One Step Ahead
August 29, 2017 at 6:08 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Bruce Mars, president of BCT International Inc., Fort Lauderdale, Fla. Here, he expands on his consultancy background, an impending product launch and the tough decisions management faces...

Sky's the Limit
July 25, 2017 at 9:24 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Ross Barker, CEO and owner of e-Quantum Inc., Reno, Nev. Here, he talks about the pace of modern business, the importance of adapting and his desire to learn...

How to Craft Sales Success Through Packaging Design
July 18, 2017 at 8:20 pm

We’ve all heard of thinking inside and outside the box, but what about the box itself? Whether on store shelves, window displays or online shopping pages, packaging appears to say a great deal about the products being sold. But when it comes to design, a package is more than a package; it is the product...

Platform of Innovation
June 25, 2017 at 8:56 pm

As part of Print+Promo’s ongoing feature, Executive 
Perspectives, we get to know leading professionals in the print and promotional industry. This month, we talked to Joe Walkup, president and owner of Innovative Business Products LLC, Nashville, Tenn.; and vice president of PSDA, Chicago. Here, Walkup expands on industry threats and opportunities, the influence of relationships and his company’s current focus...