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How to Maximize Mobile Marketing’s Myriad Opportunities
September 19, 2017 at 4:00 pm

Given the country’s population and comScore’s Cross-Platform Future in Focus 2017 finding that mobile matters have driven total digital media usage up 40 percent over the last four years, one cannot deny that mobile marketing will continue to be one of the primary aids in helping end-users acquire their wants quickly...

Organizing by Class
September 5, 2017 at 8:14 pm

A reader asks, “Is there a way to view my profit by type of customer?” Read today’s edition of “Ask the Accountant” for the answer…

Are You a Proficient End-of-Year Seller?
September 5, 2017 at 7:18 pm

Like those dynamic athletes, distributors have frequent opportunities to stand out among their peers at crucial points, and this time of year serves as their equivalent to Brady’s two-minute warning drives and James’ waning-seconds jump shots. Read on for tips on how to be comparably clutch and end the year with a fourth-quarter fortune...

Frustrated with Your Sales Team?
September 5, 2017 at 6:19 pm

Talent, Teamwork and Intelligence. That’s what is needed to win consistently in sports and in business. We’ll break it down.

How Traveling Can Double Your Response Rate
August 29, 2017 at 7:39 pm

Early in my career, I traveled to Dallas to meet with a client. Knowing my company was already paying for my flight and travel, I wanted to maximize my company’s investment in me by trying to meet with prospects and potential referral partners in town...

How Aggressive Should You Be in Your Sales Approach?
August 29, 2017 at 7:11 pm

Ryan Sauers answers a question that was submitted in regard to “aggressive sales,” and explains the difference in being persistent and being a pest when it comes to sales. Watch the short video to learn more...

Insights Into Selling or UnSelling (VIDEO)
August 15, 2017 at 7:43 pm

In this #RyansRemarks video blog, a real-world example of selling (two types of watches) demonstrates how passionate, authentic and creative sales can make the “sales argument” (for or against) anything a person strongly believes OR does not believe in...

You Already Know Everyone You Need to Know to Be Successful in Printing Sales
August 8, 2017 at 6:54 pm

Networking and prospecting go hand in hand, and there is a proven formula for success, including the fact that you already know everyone you need to know to be successful! Growing your business requires that you gain more of the right clients and continue to expand in the clients you have. If you want to be intentional about your success, you need to follow these five steps...

Suppliers and Distributors Can't Afford to Break the Partnership Chain
August 1, 2017 at 6:25 pm

Technology has been a major industry disruptor, influencing new—and less personal—communication styles over the years. The shift to online shopping hasn’t helped matters either. Suppliers can easily sell direct, distributors can bypass suppliers to import product and end-users can find production facilities with minimal effort...

Using Client Testimonials to Attract New Business
July 27, 2017 at 4:06 pm

You know your company is a winner, but how can you convey that message to prospects in an unbiased manner? Typically, potential clients want to know what your current customers have to say about their experiences with you, and since there’s no Yelp for the print and promo industry, testimonials can hold a lot of weight. Know how to ask and what to ask, and your business will reap the rewards...

Sky's the Limit
July 25, 2017 at 9:24 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Ross Barker, CEO and owner of e-Quantum Inc., Reno, Nev. Here, he talks about the pace of modern business, the importance of adapting and his desire to learn...

Lisa Butler to Join Printco Inc. as Client Growth Specialist
July 25, 2017 at 8:11 pm

Printco Inc., Omro, Wis., has hired Lisa Butler as the company’s new client growth specialist. Printco Inc. is a third-generation trade printer, and Butler represents the first non-family salesperson in the company’s nearly 60-year history...

Platform of Innovation
June 25, 2017 at 8:56 pm

As part of Print+Promo’s ongoing feature, Executive 
Perspectives, we get to know leading professionals in the print and promotional industry. This month, we talked to Joe Walkup, president and owner of Innovative Business Products LLC, Nashville, Tenn.; and vice president of PSDA, Chicago. Here, Walkup expands on industry threats and opportunities, the influence of relationships and his company’s current focus...

Great Sales Equals Great Communications (VIDEO)
June 20, 2017 at 8:31 pm

P+P blogger Ryan T. Sauers, in this video, discusses why achieving excellence in sales is about so much more than what is typically taught and thought about. Listen to #RyansRemarks and learn how to grow your sales...

5 WHY Questions to Communicate Effectively (VIDEO)
June 6, 2017 at 7:54 pm

P+P blogger Ryan T. Sauers, in this video, explains how to get to your client's WHY and, ultimately, improve as communicators. Listen to #RyansRemarks and learn how to sell more and market better…