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Executive Perspectives: Stuart Boyar of the Cooley Group Inc., and PSDA
January 23, 2018 at 8:39 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Stuart Boyar, president and CEO of the Cooley Group Inc., Rochester, N.Y.; and president of PSDA, Chicago. Here, he talks about his approach to relevance, how to navigate industry challenges and the effects of an evolving supply-chain dynamic...

Ikea Print Ad Includes Pregnancy Test (Like, The Ones You Pee On)
January 16, 2018 at 8:35 pm

Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...

Creative Direct Mail for 2018
January 2, 2018 at 7:37 pm

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see

How Flowers Can Help Close Deals
December 19, 2017 at 4:25 pm

Lets face it, it’s hard to stand out. Buyers are bombarded with phone calls, emails and in-person approaches at conferences. Sellers are desperate to get time with decision-makers. I’ve been on both sides—a buyer and a seller. When I go to print industry conferences, I’m looking for new...

Selling and Marketing With a Human2Human Focus (Video)
December 19, 2017 at 3:57 pm

In this short video, P+P blogger Ryan Sauers explains that it is always key to review your B2B and B2C efforts in sales and marketing. However, an H2H (Human2Human) focus in your sales and marketing approach is vital for 2018 and beyond...

Auto Responders That Knock Your Socks Off
November 30, 2017 at 9:22 pm

I’m a believer that personality plays an important role in selling. I’m a super Type A person, so I prefer to buy from people and companies that are organized, detailed and competent. But I also like people and companies that have a healthy sense of humor. Silvercar is a great example...

Executive Perspectives: Sai Koppaka of BEL USA
November 30, 2017 at 8:37 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Sai Koppaka, CEO and president of BEL USA, Medley, Fla...

Direct Mail: Remember Me?
November 28, 2017 at 6:47 pm

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and

A Lesson in Logo Design From Google's Imperfect 'G'
November 28, 2017 at 6:36 pm

The internet is a place at once empowering and stifling. It gives average people the platform to voice opinions, while also providing a veil of anonymity to those who choose to use it to target or discourage others. Often, it is those in the spotlight, such as celebrities and athletes, who find themselves at the mercy of these disparaging comments...

Anticipate Objections Before They Occur (Video)
November 21, 2017 at 8:15 pm

Overcoming objections is good. Anticipating objections before they occur is great. #RyansRemarks17 post (short video) explains that it is key to overcome objections in sales and marketing. However, the leaders in 2018 and beyond “anticipate objections” before they occur which is even more vital to achieving success...

How to Become a Rainmaker of Sales
November 21, 2017 at 8:01 pm

What does it mean to be a rainmaker in sales? What is a rainmaker to you? Is it the person who consistently has orders coming in from clients? Is it the person who knows how to play the long game, building up relationships with clients for future success? Or, could it be the leader of the team who brings out the best in the sales staff and motivates the team to achieve its goals? Why can’t it be...

Selling Stress and Headache Relief to Buyers (Video)
November 7, 2017 at 8:15 pm

In this #RyansRemarks16 post (short video), P+P blogger Ryan Sauers answers the question of what buyers desire, and focuses on how we must save them time and make their headaches go away.

Don't Sell. Educate.
October 31, 2017 at 7:17 pm

I’m holding my first Trends & Innovative In Print Procurement session with a marketing procurement team for a Fortune 100 company next week. The goal is to educate buyers about new and better ways to do their jobs, to increase efficiencies, to make things easier and to increase value. I also will talk about...

Improve Your Millennial Selling Strategy with These Six Tips
October 31, 2017 at 6:11 pm

Millennials tend to be on the receiving end of a lot of criticism. They’re the generation that never moves out of their parents’ ­basements, spends their life savings on avocado toast and values selfies over real-life ­experiences. And while all those statements are just sweeping stereotypes, one fact about ­millennials is true: They have taken over the workforce...

Use the SHALT Rule to Become More Successful (Video)
October 24, 2017 at 7:02 pm

In this #RyansRemarks15 post (short video included) P+P blogger Ryan Sauers answers the question of why we should use the SHALT rule (Sad, Hungry, Angry, Lonely, Tired) in all of our sales, marketing and communication strategies...

Expand and Deliver
October 17, 2017 at 7:27 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Adam McNeill, president of CE Printed Products Inc., Carol Stream, Ill. Here, he talks about his new role, the rewards of collaboration and how his company is pushing the envelope...