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Discount Labels Launches Superhero Sidekick Campaign
April 26, 2016 at 7:09 pm

Discount Labels, New Albany, Ind., has launched a Superhero Sidekick campaign to reinforce its positioning as a trusted partner to its national network of print and promotional distributors. The campaign launch coincides with National Superhero Day on April 28...

Is Bud Light’s New Label Packaging Effective?
April 26, 2016 at 6:38 pm

Spring signifies renewal and promise, so what better time than now for Bud Light to give its packaging a makeover? The redesign, which is Bud Light’s first major overhaul in eight years, marks the return of Anheuser-Busch’s crest—an image that has been notably absent from all label packaging since 2001...

Office Depot Inc. Cites Staples Inc. Tie-up for Q1 2016 Financial Decline
April 26, 2016 at 6:16 pm

Office Depot Inc., a leading global provider of office products, services and solutions, which entered into a definitive agreement on Feb. 4, 2015 to be acquired by Staples Inc., announced results for the first quarter ended March 26, 2016. “The protracted regulatory review of the pending Staples...

Built to Last
April 25, 2016 at 8:43 pm

These days, it’s easy to go for the quick sell without weighing the benefits of building lasting client relationships. This may bring short-term success, but if you’re looking for long-term business growth, you should consider supplementing your business model with a consultative selling approach...

Mail Call
April 23, 2016 at 8:38 pm

Say what you will about the U.S. Postal Service (USPS), but direct mail still is big business. As reported in the USPS’ “Postal Facts 2015,” 512.8 million mailpieces were processed and delivered last year. Another interesting fact from the data: The USPS delivers more mail to more addresses in a larger geographical area than any other post in the world...

Information Overload
April 20, 2016 at 6:28 pm

Our Fitbits tell us how many steps we walked. Our Spotify accounts list our most played songs and artists. Our phones know that when we get in our cars at 7 a.m., we’re headed to work, so they automatically inform us how long it’ll take to get to the office...

Rock the Vote
April 19, 2016 at 9:02 pm

We may not yet know which names will be on the ballot come November, but we do know promotional products are a sure bet for ushering campaigns—and your company sales—to the next level. Here are four ways to come out with a win this election year—and years to follow...

PPAI Announces 2016 Legislators of the Year
April 19, 2016 at 7:47 pm

Promotional Products Association International (PPAI), Irving, Texas, will present two Legislator of the Year Awards. Rep. Steve Chabot, R-Ohio; and Rep. Greg Walden, R-Ore., will be recognized at its seventh annual PPAI Legislative Education and Action Day (L.E.A.D.)...

Quad/Graphics Expands Executive Leadership Team
April 19, 2016 at 7:41 pm

Quad/Graphics, a leading global provider of print and marketing services, has expanded its executive leadership team to support its ongoing transformation as an innovator of new, complementary products and marketing services that help clients increase engagement, response and revenue...

Coca-Cola Company Debuts “Share a Coke and a Song” Packaging
April 19, 2016 at 7:27 pm

The debut collection of “Share a Coke and a Song” packaging will feature song lyrics spanning a range of sentiments, from the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory...

Hub Pen Company Partners with Tenex Capital Management
April 19, 2016 at 7:04 pm

Hub Pen Company, Braintree, Mass., announced that, after an extensive search, the company has chosen Tenex Capital Management as its new partner to support growth, and to help its family shareholders and all others associated with Hub Pen Company achieve...

NAPCO Media Adds Nathan Safran as Director of Research
April 19, 2016 at 6:51 pm

Philadelphia-based NAPCO Media, parent company of Print+Promo, announced that Nathan Safran has joined the company as director of research. Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester research analyst and joins NAPCO from Blue Nile Research...

Taylor Corp. Buys Staples Print Solutions
April 19, 2016 at 6:41 pm

Taylor Corp. is making headlines once again. Yesterday, the North Mankato, Minnesota-based company announced its intent to acquire the assets of Framingham, Massachusetts-based Staples Print Solutions...

The Mechanics of Leadership
April 18, 2016 at 8:48 pm

This month, we talked to Bruce A. Reed, president and CEO of Stouse LLC, New Century, Kan. Read on as Reed talks strategy, technology investments and the importance of giving back...

GPA Names Mary Ann Geers Vice President of Corporate Strategy
April 12, 2016 at 7:02 pm

GPA, a Chicago-based market leader in substrate solutions for offset, digital and wide-format printing, announced the promotion of Mary Ann Geers to the new position of vice president of corporate strategy. In this role, Geers will serve as the driving force behind...

Proforma Inducts 32 Members into Its Million and Multi Million Dollar Clubs
April 12, 2016 at 6:40 pm

Proforma, Cleveland, announced that 32 owners achieved their next levels of success in 2015, and were inducted into Proforma’s Million and Multi Million Dollar Clubs. Proforma’s Million Dollar Club, the largest single group of million-dollar producers in the industry...