3 Technology Trends that are Transforming the Customer Experience

To stay ahead of the competition, it's important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—their businesses.

At Opticon 2015, Mary Hamilton, managing director of Accenture Technology Labs, shared a vision for the future that we're excited to be a part of, one enhanced by sensors, supported by data and automated to deliver a personalized, enriched customer experience.