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This is probably one of the most missed opportunities for small businesses when it comes to social media. Because social media can be so complicated—you have to have someone manage it. You have several different platforms to work with. Your content has to be relevant and engaging and you need to be looking at metrics for analysis.
A social customer service strategy is generally the last thing on anyone’s mind.
While using social media for customer service purposes may not be the first thing to worry about when creating a social media strategy, it isn’t something that should go unnoticed completely.
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