6 Rules for Reaching Generation Z

What CMO doesn't have millennial burnout? Tailoring the perfect marketing messages to today's young adults seems like it's been the marketing holy grail for years.

The good news is that brands can now start to get their minds around the intricacies of a new generation of hyper-connected consumers: Generation Z.

Yes, we're talking about children and teenagers, but they have $44 billion to spend and make up 26 percent of the U.S. population. Plus, their purchasing power is growing. They're both an extreme version of millennials (as in, technology is their life-blood) and the opposite of them.