Walmart probably had the right idea: “Let’s celebrate the University of Maryland! The promotional T-shirt probably would be an instant hit with the school’s large number of students and alumni.”
However, Walmart didn’t check the map close enough and accidentally printed the state of Massachusetts instead of the state of Maryland.
The imprinted Russell Athletic T-shirts became the subject of an Internet frenzy as customers took to Twitter to voice their objections. Walmart, at first, defended its graphic design error, but eventually realized the error of its ways.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.