The Hunt for the Perfect Folder
Got a folder job coming up and you're not sure which supplier to use? Is your current provider not performing as well as you'd like and you're thinking maybe it's time to make a change? Are you looking for a way to make sure you're getting the best product possible?
Well look no further. Below is a quick, no-fluff list of the 10 most important traits a folder provider should have. Read on and take note of what your current provider offers, is lacking or needs to improve on for you to get the best folders possible.
Provided the quality is good, faster is always better. Besides letting you compete and close tight rush jobs, a capable folder printer will get product into your clients' hands quicker, leaving them happier and more impressed with your service.
Doug Boysen, president of Folder Express, Omaha, Neb., mentioned that 24 hours is considered a fast turnaround time for a folder order. "Once we have artwork approved, we have the ability in most cases to turn those jobs in a 24-hour period," he said. "Most of our competitors are at a 3-day turn."
2. A Good Selection of Dies
All other elements being equal, a project that requires the creation of a custom die is going to cost more and take longer than one that doesn't. Sometimes it can't be helped (say on a hyper-specific, one-of-a-kind design), but in general, a folder printer that offers a wide selection of die types can save you time and money, especially on jobs lacking high or specific customization demands. Boysen noted that Folder Express keeps a large stock of dies in house, specifically for the purpose of giving customers a competitive price advantage.
3. Shipping Benefits
While this point isn't specific to folder suppliers, shipping benefits are still something to consider. Some suppliers will let you apply your shipping ID to orders (rather than their own company's), letting you apply for bulk business discounts with companies like FedEx. Others will offer free 24-hour rush shipping, and some, such as Folder Express, will offer free ground shipping.