The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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ON T-SHIRTS
1. Work the trends.
Ashley Nielsen, marketing coordinator for S&S Activewear, Bolingbrook, Ill., pointed out that basic, crew-neck tees remain popular, but retail trends are gaining popularity among end-buyers with larger budgets. "Those [shirts] that are more retail-oriented and fashion-forward are really what customers are wanting as long as they are OK with the higher price points," she said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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