The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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Jeff Scult, co-founder of San Francisco-based Golden Goods USA, agreed. "We are constantly evaluating societal and fashion trends to recommend new approaches of cut patterns and color ways," he said. "For instance, we just introduced a relaxed fit women's collection that is now trending, and washed colors that meet seasonal preferences are suggested to our clients."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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