The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From February 2014's "Let's Go to the Mall"
2. Think beyond the promotion.
Scult suggested asking end-buyers what they want users to do with the shirt after the event or promotion. Do they want end-users to wear it again or donate it to Goodwill? If you can make the T-shirt a favorite of the user, then your client gets more impressions and you get a repeat order. "A T-shirt is just a T-shirt, until it becomes your favorite thing to pull from a warm dryer and wear again and again," he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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