The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From February 2014's "Let's Go to the Mall"
3. Mix it up.
There's no reason to believe that T-shirts, which may be more of a stand-alone item, are not versatile as well. A tee can be dressy or casual depending on how it's accessorized. "Throw a T-shirt on with a pair of dressy pants and a nice belt and you look dressed up with a scarf and so forth," said Marcia Cumberledge, vice president of merchandising and purchasing for Cincinnati's TSC Apparel. "Throw that same T-shirt on in two months with a pair of white shorts and flip-flops and you look totally different. I think that's one thing that's so fun in our industry. You can dress things up or totally just slack them down [and] make them as casual as you need to."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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