The Business of Fashion
13 ways to make sure promotional apparel is a good fit for your company
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– From April 2014's "The Trendy & T-shirted"
4. Opt for flattering cuts.
Jennifer Tsai, vice president of operations and designer of the Lilac Bloom line for Tri-Mountain, Irwindale, Calif., shared a trend that's more about the appearance of the apparel. "Comfort and a flattering fit will always be in style," she said. "One of the biggest trends we have seen over the recent years is the longer length of ladies' tops from T-shirts to blouses and sweaters.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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